Tinder Tinder
by ,
3 5stars

Tinder Review

Bottom Line:
Instant gratification — a simple "yes" or "no" to users' Available upgrades for more substantial features; app-based service.

Full Review:
He Said/She Said Ratings

We took two volunteers, a man and a woman, and had them sign up for each service, fill out a profile, look at their matches, and then give us their impressions. We also asked them to rate each of our reviewed online dating sites.

He said:
"In many ways,Tinder is gross. I think much of that is based on my own preferences, however. I'm looking for a long-lasting relationship, so picking someone based on a single photo doesn't really cut it for me.The app tends to attract people looking for (very) casual relationships, and while there's nothing wrong with that, I think it will turn away a lot of people.

I'm sure someday an elderly couple will sit down and tell their grandchildren how they met on Tinder, but I highly doubt that'll be me. If casual dating is the name of the game, you might want to see what all the fuss is about."

She said:
"Tinder is pretty shallow. While some may use it to meet people in a new city, most are just looking for a casual, no strings attached hook-up. The men are relentless and forward within the first few messages. If you are looking to really get to know someone, this is not the best option out there. Nor is it where you go to find a traditional date. It is more along the lines of, 'For a good time, call...' than anything."

Site Details

Tinder has a well-deserved reputation for being the "bad boy" of the online dating community. Its approach is simple. Users create a profile through their preexisting Facebook account and upon entering the app, send out a GPS signal through their smartphone. Potential matches are swiftly introduced with a collection of photos, their name, age and how many miles they are currently located from you. Users swipe left or right, depending on whether they find the other person appealing, and once two people have matched by swiping right on each other's profiles, conversation ensues.

Tinder is all about getting down to business, which means that features are kept to a bare minimum, and the main focus is on the people. While we appreciated the sentiment, we would have liked having a bit more control over what kind of people we were exposing ourselves to, and the option to place restrictions on the amount of information we were projecting.

One feature that Tinder does offer is the "report" option, which is incredibly crucial for users to know about. If a conversation starts to make the recipient feel as if they are being harassed, they can report the user and their conversation to Tinder, who will take the necessary precautions to survey the offender. Staying safe on an online dating app is important, especially with one that uses and broadcasts your general location.

Profile Creation

Tinder is completely free for anyone with a smartphone, although there is no desktop version of the service. For those who would like access to a few more features, the brand new Tinder Plus is now available. Users under the age of 30 will pay $9.99 while those over 30 are charged $19.99 for the same upgraded service. The app is available to download from both the Google Play store as well as the Apple App Store and is quick and simple to install. The app will ask users for permission to connect to their Facebook profile, but will never post anything to their profile or Newsfeed. The reason that Tinder works through Facebook is so that it can access each dater's interests and friends list. This means that while sifting through profiles, you can see what friends or "likes" you may have in common with each person as you go. Users can choose their profile photos either by importing from Facebook or by uploading them straight from their camera roll. After that, they're given the chance to write a short bio section as well as opt to include their current place of employment as well as their educational background.

In a recent update, Tinder now allows users to connect their profile to their Instagram account. To do this, they can visit their settings page and scroll to the bottom. Tinder members can connect with their Instagram login information, and their photo feed will then appear at the bottom of their Tinder profile. This is a fantastic addition as it offers a bit more personal insight to who each dater is.

Tinder Plus has now been introduced, and hosts a number of dynamic new features. Oddly, the cost varies by user age. In the United States, users under the age of 30 will pay $9.99 while users over 30 will pay $19.99. The improved premium service grants users unlimited "likes". It is important to note that regular users will now have to be mindful of a cap limit on the number of matches they can make in a given period of time. This number is based on an algorithm, but Tinder's creators have assured us that most users won't ever hit the maximum. Tinder Plus is introducing Rewind, which allows users who accidentally swiped past someone intriguing to go back for a second chance to "like" and engage with that person. Passport is also now included for paying Tinder users, and makes it possible to change their location to anywhere in the world. This feature is aimed towards traveling users so that they can add multiple cities and continue their search for love — or something like it — without skipping a beat.


We tested Tinder the only way we could — by jumping in head first. The initial download and signup process were simple; exactly like we would do for any other app we've put on our phones. The app politely asked our permission to connect to our Facebook account and assured us that our privacy would be respected. Tinder has recently revamped their service to highlight the details that two people have in common before they've matched. For instance, if they attended the same school, this information will be displayed underneath their name, hopefully helping users to make more accurate matches.

The app creates a profile for you, either pulling your five most recent profile pictures from Facebook or allowing daters to choose from their camera roll. There is a short biography section for each profile, which is initially copied directly from the "about me" portion on Facebook, but this can also be changed at the user's discretion. We noted that popular information to include in this portion were job descriptions, hobbies, pet preferences, nicknames and, strangely, height. As previously mentioned, users can now also include their current employer and where they went to school.

Once the swiping began, we understood the hook that has pulled in so many users. The swiping motion is natural on a smartphone, and this makes using Tinder almost like muscle memory. Sifting through profiles is quick and easy, although it seemed a bit hasty to decide whether you'd like to start a conversation with someone based solely on initial reaction. Tinder is the online dating embodiment of judging a book by its cover. As you start racking up matches, the users who you have yet to start a conversation with will appear at the top of your "Matches" page as a friendly reminder to break the ice.


If a match is made, Tinder congratulates you and suggests a conversation starter. However, we found that many of our matches chose to forego these topics and get straight to the point. A new feature that Tinder offers is the ability to send a GIF instead of basic text, an option that many daters find fun and flirty. The rumors are true — based on our experience, Tinder hosts some upsettingly crude people with a very specific mission. Because the prerequisites for a match are vague and appearance-oriented, we found that some of our matches who seemed friendly and "normal" were something else entirely. While it's easy to be discouraged by the common occurrences of this type of interaction, users must remember that it is not by fault of Tinder. The app welcomes any and all users, which means that there will inevitably be some bad apples. We forged ahead and were pleasantly surprised by the few people who started and held a polite and engaging conversation.

In an attempt for Tinder to allow matches to get to know each other on a more personal level, they introduced "Moments." This allows users to share snapshot photos of anything they choose with their existing matches, who can view and "like" the photo, similar to Facebook. The idea is for people to post a fun, casual photo update to let matches see how their day is going. It should be noted, however, that we experienced an overwhelming majority of these Moments that were offensive and distasteful.


Tinder is made for the young (or the young at heart) and the reckless. The concept is sound, and is made easy enough for users to shuffle aimlessly though potential matches. However, it's hard to recommend Tinder for anyone looking for a serious relationship or acquaintance with potential. The inhabitants of the Tinder community are looking for a quick hook-up more often than not. With minimal prior personal information being offered, it's hard to get an accurate gauge of the kind of person you're talking to, but for the lighthearted and curious single, Tinder is a fun option.

Compare to Other Online Dating Sites

If you have a question or concern we haven't answered on our site, please let us know. Your question will be added to the NextAdvisor Forums so that we and other experts in our community can answer it. Due to volume, we aren't able to respond to every question, but we answer as many as we can.

Service Details

Cost/Month:Free for regular users
Tinder Plus
$9.99/month for users under 30
$19.99 for users over 30
Relationship Type:Casual Daters
User Base*:22+ million singles;
55% male /
45% female
Matching Method:"Hot or not" decision making based on initial reaction, depends on coinciding "likes"
Features:Moments, Superlikes

*Quantcast Data used for male/female ratio and accurate as of June, 2012

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