FriendFinder FriendFinder
by ,
3 5stars

FriendFinder Review

Sign up for FriendFinder
Bottom Line:
Customizable experience, overwhelming & frustrating interface, best for people with flexible relationship goals and a lot of time on their hands

Full Review:
He Said/She Said Ratings

We took two volunteers, a man and a woman, and had them sign up for each service, fill out a profile, look at their matches, and then give us their impressions. We also asked them to rate each of our reviewed online dating sites.

He said:
"... it was fun, sort of like LavaLife, but I question the matchmaking. For instance, I'm an atheist, and the top matches it found for me were Catholics. Having said that, I did enjoy going through and looking at the matches, many of whom where hot, but in a way that didn't seem exactly real, like they were on the game. A lot of bikinis and tube tops. And many of them were well outside my city.

In short, it's not the place where I think I would find a long term relationship, but it is kind of a fun place to hang out. Again, it was more like LavaLife in that way."

She said:
"... I had a great time filling out the profile information! I took the Myers-Briggs quiz (ESFJ), talked about my dreams and goals, and promoted my favorite TV shows. I also had a blast with the bling editor, although I didn't really have any reason to use my creation.

The men on the site run the gamut: seeking friends of both sexes, looking to have an affair, begging for a wife. They come from all over the globe. Most have one thing in common, though: desperation. Many haven't put up photos of themselves, but even if they have, the site won't let you see a version larger than a thumbnail.

I was disappointed by the site's interface. I found it ugly, confusing, and hard to find specific features. I found new features every day, and I'm confident I haven't discovered everything FriendFinder has to offer. I had information overload; even if someone seemed to be a good match for me, the site analyzed it to such a degree that it became a turn-off. If you know what you want—in your online dating experience or in a relationship—this is not the place for you."

Site Details

You might have seen certain types of FriendFinder advertised all over the web, but this one is rather innocent by comparison. Since 1996, FriendFinder, which also runs such sites as AdultFriendFinder and, has been helping people around the globe find friends—and much more.

Profile Creation

It's free to get started on FriendFinder. But it's overwhelming and difficult to find the features that are really useful. The cluttered, '90s-era interface has so many options! You can add friends to your network, add other users to HotLists, join Groups (discussion forums), join a chat room (largely abandoned), set up a blog, instant message other users, shoot videos, record voice messages, read articles, and more.

Once you get a handle on the things you can do in FriendFinder, it has the potential to be fun. You can fine-tune your profile, answering myriad questions from giving more information about your ethnicity and choosing from a drop-down menu for your ideal date to checking boxes describing your hairstyle and taking the Myers-Briggs personality test.

Matching & Searching

After you set up your profile, you can browse other users by who's online, location, VIPs (more on that later), newbies, your new matches, popular members, your Myers-Briggs score, or your Cupid preferences. Cupid is the name of FriendFinder's search filters for the kind of partner you're seeking: age, sex, education, substances, kids, etc. When viewing members, FriendFinder shows your compatibility with each member on a five-star ranking, a score out of 100, a preference table, and astrological signs.


When you find someone of interest, you can view most of his or her profile, but you can only see more photos if you upgrade. Send an email (to which you can attach photos), a voice message, or an instant message, and proceed however you like from there.

You can generate "points" with FriendFinder by buying them or engaging in certain activities, such as adding an article (30 points) and getting your real-life friends to sign up for FriendFinder (2,000 points). Redeem these points for bling (customizable image that you can give to other users), virtual flowers, or "featured member" status. You can also write testimonials about other users, although it's not polite to kiss and tell.

FriendFinder has several different levels of users. Silver and Gold memberships allow you to see more and more, respectively, of FriendFinder's members, blogs, articles, phone support, groups, videos, and photos. You also get more visibility and promotion. VIP membership, on the other hand, can only be purchased once you are a Gold member and simply maximizes your visibility, putting your photos and videos in a special section called "Meet the VIPs." You can also purchase a separate profile enhancement that highlights your profile in search listings and emails for improved visibility (3 months at $8.95/month or 1 month at $9.95/month).


This site is best for people who are flexible with their relationship goals. It's also great for someone with a lot of free time to learn the site's navigation, comment on articles, customize your profile, add even more pages to your profile page, and send messages of varying types. It's like a cluttered, overwhelming Facebook for daters.


Plan Cost/Month Total Cost Savings
8-Month Gold Membership
$11.95 $95.60 $184.00
4-Month Gold Membership
$14.99 $59.96 $79.84
1-Month Gold Membership
$34.95 $34.95 $-
6-Month Silver Membership
$10.95 $65.70 $72.00
3-Month Silver Membership
$13.95 $41.85 $27.00
1-Month Silver Membership
$22.95 $22.95 $-
Standard Membership
$0.00 $0.00 $0.00

Sign up for FriendFinder | Compare to Other Online Dating Sites

If you have a question or concern we haven't answered on our site, please let us know. Your question will be added to the NextAdvisor Forums so that we and other experts in our community can answer it. Due to volume, we aren't able to respond to every question, but we answer as many as we can.

Service Details

Cost/Month:Gold: $11.95
Silver: $10.95
Relationship Type:Casual & Serious Daters
User Base*:1.5+ million singles;
53% male/
47% female
Matching Method:Search filter called "Cupid"; Myers-Briggs personality testing; astrological compatibility
Features:Chatting, blogging, instant messaging, voice messaging, email; extensive profile information; point system

*Quantcast Data used for male/female ratio and accurate as of June, 2012

NextAdvisor Online Dating Blog Headlines

About Us Blog Contact Us Forums Terms & Privacy Policy Affiliate Program Site Map
Copyright© 2006 - 2017 - All rights reserved.

Advertiser Disclosure: NextAdvisor is a consumer information site that offers free reviews and ratings of online services. Many of the companies whose services we review provide us compensation when someone who clicks from our site becomes their customer. This is how we make money to support our site. The results of our analyses, calculators, reviews and ratings are based on objective quantitative and qualitative evaluation of all the cards on our site and are not affected by any compensation NextAdvisor may receive. Compensation may impact which products we review and write about and where those products appear. We do not review all products in a given category. All opinions expressed on this site are our own.