web appsHaving trouble finding the perfect website builder to create your website with? If you feel as if you haven’t found the service meant for you, think about taking a deeper look at website builders that offer web apps — features and services that you can add to your website. These plugins can help you increase your traffic, build an online store and more. Best of all, sometimes you can do so for free, saving you money. Want to learn more? Here’s the rundown on website builder web apps and why they’re worthy of your consideration.

What are website builder web apps?

Some website builders offer web apps, plugins providing enhancing features and services that can be integrated into websites created through these platforms. Apps can range from eCommerce-related ones, such as online store builders, to search engine optimization (SEO) tools that make your website more easy to locate through search engines and more.

Which services offer web apps?

Not all website builders provide web apps, but some that do include Wix — our top-rated website building service — and Weebly. These website builders have made it easy for you to pick and choose the apps you want. To add plugins to your website through one of these website builders, you just have to access Weebly’s App Center or Wix’s App Market. These markets are pages that display the builder’s apps and various third-party apps — think of them like smartphone app stores for your website. After visiting the app center or market, you can start shopping and browse the apps to your content. Once you identify the plugins you want, you can easily add them to your site with a couple clicks of the mouse.

Squarespace also offers integrations, which are similar to website apps. Integrations are essentially apps that are already built into the website builder’s platform, eliminating the need to look for apps in an app center or market. Squarespace’s builder subscriptions already include most integrations, but if you wish to add integrations that aren’t already included in your website builder subscription, you’ll have to pay additional fees (e.g., G Suite by Google is a paid subscription). The website builder also gives you the choice to add third-party features, though these fall outside the Squarespace support scope.

Do web apps cost money?

Like a good save or appreciate sweet add-ons? If so, website builders that provide plugins may be a good fit for you. To explain why, let’s start off by addressing how plugins can help subscribers save their bucks. But first, before answering that question, some background information about web apps and their prices is needed.

If you haven’t already seen for yourself, web app costs vary. In the Weebly App Center and Wix App Market, many apps are free, others charge a fee and some offer free trials. Squarespace, on the other hand, already includes most official Squarespace integrations in the subscriptions it provides; the integrations that aren’t included in the subscriptions, such as the Xero service, require additional payments.

Given this information about costs, how can website builder apps help you save money? For those of you who already know a bit about different website builders and their varied offerings, you might know that some website builders offer free plans, and you may also know that website builders can offer plans with additional features at higher prices. For example, let’s say that you want to set up an online shop at the lowest cost possible. Unfortunately, if you subscribe to the free Weebly or Wix plan, eCommerce features aren’t included in these plans. This means you’ll have to buy a package that provides eCommerce features, like Weebly’s $8/month (with an annual prepay) Starter Plan or Wix’s $17/month (with an annual prepay) eCommerce Plan. If you’d like to avoid doing this, you’re in luck. That’s because some free third-party web apps let you add the desired eCommerce features for free, so you can integrate them into your free Wix or Weebly subscription. Long story short, instead of subscribing to a more expensive plan to obtain eCommerce features, it could be a better deal to just get a free plan and use free eCommerce apps.

That said, while some apps may save you money when it comes to building your ideal website, others may not because of their costs. To make sure you’re getting what you actually want, you’ll want to pay special attention to the features that each app offers. For example, an eCommerce web app could give you the ability to sell up to 10 products for free, whereas paying an additional fee could allow you to sell unlimited items. If you need to sell 20 different products and want the best deal cost-wise, it would be a good idea to compare the app’s additional fee with the cost of an upgraded eCommerce website builder plan. In sum, to determine the best deal for you, make sure you review and compare different website builders, their offerings, plan prices, add-ons and add-on costs.

What type of web apps are worth looking into?

Website apps or integrations are nice because they can enhance your website. We browsed various app selections and came up with several categories that the apps fall into. Here are some types of plugins worth your notice:

  • eCommerce apps facilitate commercial transactions on your website. Some eCommerce apps, as aforementioned, can help you set up an online store. Others may help secure your website, safeguard monetary transactions, provide sales metrics and coupon popups and more.
  • Communication apps include apps that give you the ability to live chat with visitors or customers, create polls, collect feedback through forms, translate your website into different languages and more.
  • Marketing apps can help you improve your website’s SEO and increase traffic to your website. They include apps that help you advertise your website, such as online advertising apps, and email marketing plugins.
  • Social media apps can allow you to connect your social media pages to your website in various ways. They can also allow you to stream social posts or photos to your website. There are also social media apps that let you blog, collect customer reviews, add YouTube or Vimeo videos and more.

Other types of apps include analytics apps that can help you gain insights into how your site is performing, map-related apps (e.g., apps that display store locations or give driving directions) and plugins allowing visitors to book reservations. Wix’s App Market even offers an app to help you add games to your website. To see what apps are available through Wix and other builders, all you need to do is visit the builder’s app store — just Google the web builder’s name and app store to find its store, or you can navigate to the app store from the service’s website.

Web apps are a nice way to add extras to your site. As mentioned earlier, however, when you’re trying to figure out which website builder you should subscribe to, it’s important to consider more than just a website builder’s apps. Make sure you also compare the perks of a web app to the perks of a more expensive website builder subscription — sometimes web apps can offer more bang for your buck. Additionally, it’s necessary to compare website builders, their plans and offerings to find the best deal for you. To learn more about different website building services, check out our reviews of the best website builders.