best domain nameBefore completing the website building or web hosting service signup process, it’s easy to find yourself stuck when you want to come up with the best domain name for your website. While a domain name, a website name that falls before domain extensions (e.g., .com, .net), may seem like an insignificant part of your website, it can actually be a significant influencer when it comes to your website’s success. If you’re struggling to come up with that perfect moniker, here are some tips to get you out of that brainstorming rut.

Why you want to get the best domain name for your website

Before receiving those helpful tips, you might be wondering why you should care about choosing a great domain name. Choosing the best domain name for your website is crucial if you want to increase your website’s traffic and strengthen your website’s online presence. That’s because your domain name can impact your website’s searchability, brandability and more.

Tips for choosing the best domain name

Choosing and getting the perfect domain for your website can be tricky, but these are some tips that can make the naming process a cinch.

Pick a domain name that fits your brand

Because your domain can come to be associated with you or your company’s online identity, it’s important to choose a domain name that matches your brand. For this reason, if you want to pick a name that matches your website and service perfectly, make sure you have a clear idea of your website’s brand (e.g., the name of your company, what you want people to associate with your website, your company’s tagline and more) before choosing a domain name.

To further protect your brand, you may also want to consider buying different domain extensions and names that are similar to your actual domain name. After you purchase them, you can redirect those links to your live site. By doing so, you’ll be able to make sure more customers are finding your website, which can protect your customers from accessing fake websites.

Consider incorporating keywords – if it makes sense to

Keywords – words that are relevant to your website or business – are a great tool to help you develop your online presence. As such, you may want to consider incorporating keywords into your domain name. By doing so, more netizens may stumble across your website, and you might be able to better draw customers who are looking for a particular service or product that your website offers or sells. Ultimately, these happenings could help you attract your target audience.

For example, if you want to make a business that sells handmade jewelry, perhaps getting a domain name that incorporates the word “jewelry” can be a good idea. That way, web users looking to buy jewelry may be able to come across your website more easily, since they will likely search “jewelry” when trying to get those perfect earrings or some edgy bling. To find popular keywords that may help you build traction for your website, you can try using various tools that are at your disposal, such as Google Trends.

That said, while incorporating keywords into your website’s domain name can positively impact your website’s ranking, it may be more important to focus on prioritizing memorability and branding instead of cramming in keywords. By doing so, you can ensure that your website can better stand out from the sea of websites piled up in search results.

Keep your domain name short and simple

Short and simple are the key terms to keep in mind when you’re coming up with the catchiest, best domain name. That’s because shorter, simpler domain names are typically easier for potential visitors to remember, making it easier for Internet users to search up your website at later dates. When you use a long, complex domain name, you run the risk of people misspelling or mistyping your domain name, and lengthy domain names may be harder for prospective visitors to recollect and say. All of this could lead to some potential audience members not finding your website and not verbally sharing your website, which could take a toll on the traction your website gets.

Need an example? For instance, if you want to create a website featuring your favorite recipes, tastyfood.com may be a better choice than the longer, more complex-sounding succulentfoods.com – assuming that tastyfood.com is an available domain name.

Make it easy to spell and type

Along the same lines, you may want to make sure your domain name is easy to spell and type. Besides keeping your domain name short, you can also scratch any numbers, hyphens and other special characters you’re tempted to include. That’s because they may complicate your domain name, making it more difficult for web surfers to come across your website. Furthermore, hyphens can also make your domain harder to remember. For those reasons, when you’re looking to choose the best domain name for your website, try keeping it simple, and consider saving the special characters and numbers for your passwords instead.

.com may be the best TLD extension choice

TLDs, which stand for top-level domains, are typically three to four letters long. If you’ve surfed the net, you’ve probably noticed them tacked to the ends of URLs in the forms of .com, .net, .org, .gov and more. There are also ccTLDs, TLDs that are usually reserved for and associated with a country or sovereign state (e.g., .it for Italy). While you may have a number of TLD options to choose from for your website, the strongest TLD candidate may still be .com. That’s because .com is likely the most recognizable and common TLD, suggesting that it’s more of a go-to when people are searching for your websites. That said, as the number of .com websites increases and .com domain names are taken, it may be good to be flexible and to consider other TLDs when choosing the best domain name.

Now that you know more about how you can choose the best domain name for your website, get other website building tips that can help you create a better site. To get started, take a look at our website building blog for more tips and website builder reviews to find the right builder for your site.