increase website trafficA business website can help you promote your brand, connect with customers and more. Unfortunately, if your website has no audience, there’s really no point to having one, as you’re not able to connect with your customers or make sales, if you’re an eCommerce website. In situations like this, figuring out how to up your website’s visitor count comes into play. After all, an increase in visitors could potentially lead to a boost in your credibility, new customers and more. Luckily, there are six ways that could help raise your website’s visibility. To increase website traffic, try the following steps.

Boost SEO

If you want to increase the number of people visiting your website, keep SEO (search engine optimization) in mind. SEO is the practice of optimizing your website to improve its ranking in SERPs (search engine results pages), making it easier for netizens to find your site. These SEO tactics can help better your website’s ranking:

  • Insert relevant keywords in your content. Determine what keywords you want to optimize and insert them into different pieces of content on your site (e.g., blog posts). If you’re not sure what you want to rank for, start with your business name or what your business specializes in. You can also use tools like Google Trends to determine which keywords you’ll want to target. By doing this, you can draw searchers of those keywords to your website more easily.
  • Optimize your meta tags. To do so, find relevant, trending keywords that your audiences may use when searching for what you provide, and use these keywords in your meta tags (e.g., the title, keywords and description of your website). By doing so, you could increase the likelihood of audiences finding you through search engines. Since these tags could be the first aspects of your website that audiences see, it’s also important to make these tags stand out, as they may shape first impressions.
  • Mobile optimization is key. As the number of cell phone users grows, it becomes increasingly important for your website to be optimized for mobile. Google’s algorithms may eventually rank more search listings based on mobile versions of website content, and the company recently announced that it will be moving more websites to its mobile-first index in the near future. In addition, because some search engines might give higher ranks to websites with better UX (user experience), it would be beneficial for you to create a website that is optimized for mobile devices, since doing so would improve user experience. Luckily, some website builders make mobile optimization an easy process. Squarespace, for example, is a website builder that has built-in responsive design (e.g., design that resizes your content based on screen size and the device used.)

For more SEO tips that can help increase website traffic, check out our guide to SEO.

Connect social media to your website

To boost your website’s traffic, connect social media to your website and vice versa. For example, by sharing your website on your social media pages, you could potentially increase your site’s traffic. Integrating share buttons into your website also makes it easier for website visitors to share your content, so more people may become aware of your work or brand. If people click on this shared content, they’ll be taken to your website, increasing traffic.

If you used a website builder (a service that makes website building easy by providing editing tools) to make your website, connecting social media to your website is a simple process. Some website builders, such as Weebly and Wix, offer social media apps (plugins you can easily integrate into your website), while others, such as Squarespace, offer built-in social media features.

Engage Online

Make an effort to actively interact with others online as your business. By commenting on social media posts or forums relevant to your website, for example, you could engage with more people and build your credibility. Eventually, to learn more about your product or work, these people may visit your website, leading to an increase in traffic.

Utilize email marketing

Email marketing, a way to communicate with end users and to direct them to your website, is another way to draw in visitors and to keep them engaged. Through email marketing, you can send visitors customized signup forms, creative messages and manage long contact lists. By regularly receiving updates from you, visitors can continue to stay in touch with your business. In fact, they may even access your website frequently, checking the updates you regularly communicate to them.

If you used a website builder to create your website, it’s possible that the website builder provides email marketing features. Yola is one website builder that provides integrated email marketing services. If you didn’t use a website builder to create your website, check out some third-party email marketing services.

Advertise online

Online advertising may also help you attract audiences and increase website traffic. As you may already know, there are different kinds of online advertising that can help promote your brand, including paid advertisements and social media.

Some website builders offer you ways to obtain online advertisements for your website. Weebly’s $8/month Starter Plan, for example, provides subscribers $100 of credit for Google Ads. There are also ad-related apps that can be found in Weebly’s App Center, such as apps that allow you to craft and show your ads.

Check your website’s analytics

Draw on metrics to figure out how you can increase the number of people visiting your website. Some apps in Wix’s app market, for example, provide stats and analytics for you to look at (e.g., where your visitors are from, which of your web pages is the most popular and more). By getting these metrics, you can then figure out how to craft your website to get more visitors. For example, if you find that most of your visitors are from the East Coast, it would make sense to strategize with East Coast timings in mind.

Now that you know how to increase website traffic, follow our website building blog to get some more website building tips to create your perfect website.