connect social media to your websiteThere are benefits to connecting social media to your website, and with the help of a website builder (e.g., a website building service that lets you easily create websites through online tools), adding social media to your website becomes an easy process. Keep reading to learn about the perks of integrating social media into your website, and find out how web builders can make the connecting process simple.

Why connect social media to your website?

Before we explain the perks of connecting your social media pages to your website, it’s important to note that it’s more beneficial to connect your website to active social profiles than less active ones. With that, here are some of the pros of connecting social media to your website.

Promote your brand and build your reputation

Connecting social media to your website can help promote your brand and build your reputation. For one, your social profiles could complement your website, so you can employ social media strategies and use your website to help promote your brand. Think of it like this: Your website can act as an enterprise, and your social profiles could act as departments used to raise awareness about said enterprise. For example, if you’re running an eCommerce website with an online shop, integrating social media into your website could give you more opportunities to build and promote a cohesive, unified brand across your website and social media channels. By connecting social media to your website, you would be able to help increase awareness about the products you sell.

Easily raise awareness about your content, potentially increasing traffic

Connecting social media to your website could potentially increase awareness about your content. For example, if you add social media share buttons to your website, visitors would be able to easily share your content with their social media followers. Social media share buttons also improve user experience and your website’s user-friendliness, since users just have to click a button to share your website’s content. If your content is shared, more people may become aware of it, and if any of these audience members access your content, you may see an uptick in traffic to your website.

If you want to build a website that has social buttons, it may be wise to consider using a website builder to do so. Many website building services allow you to easily integrate social buttons into your website. Wix’s app market, for example, offers a Facebook Share app, which can add a Facebook Share button to increase your website’s traffic.

You could gain more followers

As you already know, integrating social media share buttons can help increase awareness about your brand, but if you want to go the extra mile, you can also add social media follow buttons to your website, making it easier for audiences to follow you on your social profiles, which increases your online following. Having a larger online following can be a positive, since this could indicate that more people are staying connected with your brand.

If you’re using a website builder, including follow buttons on your website may be a simple process. For example, Weebly’s app market has a free Social Sharing app plan that allows you to insert follow buttons.

You can add more eye-catching visuals to your website

Looking to amp up your website’s visual appeal? Connecting social media to your website helps with that. If you’re looking to integrate social videos and posts into your website, many website builders can help you integrate the ones from your existing social profiles, such as your Instagram profile or YouTube channel. For example, if you use Squarespace to build your website, you can add your YouTube videos to your website through a feature called Video Block, a Squarespace feature that enables you to add externally-hosted social videos to your website.

Adding social videos to your website can also be a beneficial marketing strategy. If you want to employ video marketing strategies to promote your brand, being able to integrate social media videos into your site can be helpful.

Certain social media plug-ins, which can be found in Wix’s and Weebly’s app markets, for example, also allow you to stream your social feeds (e.g., Instagram or Twitter) on your website. These add-ons are helpful for users because they allow visitors to view your social posts in one place, which is more convenient than accessing other websites to see your social posts. As a result, streaming your social feeds on your website can allow for a better user experience.

Ways to connect social media to your website

Now that you understand the perks of connecting social media to your website, let’s explain how this connection can happen.

If you’re using a website builder, you should be able to easily connect your social media pages to your website. That’s because many website building services offer built-in social media features or plug-ins – add-ons that allow you to connect your social media profiles to your website.

For example, Squarespace is a website builder that gives subscribers the chance to do just that. Through this website building service, you can take advantage of its built-in social media integrations. These integrations allow you to add social media icons and social media content, such as your tweets from Twitter, to your website. Squarespace’s integrations also allow you to share your website’s content through certain social profiles.

Depending on the website builder you use, you may need to use third-party apps or the builders’ web apps, features that can be integrated into websites, to connect social media to your website. Weebly and Wix, for example, have app marketplaces that provide a variety of apps you can download – sometimes for free. Some apps allow you to include social media icons and share buttons in your website, while others enable you to stream some of your social profile feeds on your website.

Now that you know more about the perks of connecting social media to your website, learn more about website building by following our web building blog.