secure websiteYou’ve heard about the growing storm of data breaches and destructive impacts on hundreds, thousands or millions of consumers, and now you’re wondering how you can amp up the security for your business’ online presence. But given the unpredictable nature of the Internet culture of today, how do you build a website that’s secure enough to withstand hackers? Setting up a security system without experience can be tricky, but subscribing to a website building service can make your site a little more difficult to hack. Want to learn more? Keep reading to learn how website builders can help you create a more secure website.

Why you need a secure website

Some companies may bask under the Internet’s spotlight more than others, but remember that hackers can target any website — including yours. Although you may think your website is unlikely to be a target of hackers, which may be true, a secure site is still important for a number of reasons. Here are some reasons why you shouldn’t just ignore your website’s security:

  • You could be putting your customers’ information at risk. If your website has no defenses and you collect any of your customers’ information, such as their payment information, names, addresses, emails, etc., you’re making it extremely easy for someone to steal that information. With data breaches on the rise, taking the extra steps to secure your customers’ information protects not only your clientele, but also your brand as a whole.
  • You could be revealing your company’s secrets. If your website isn’t secured with HTTPS, you could be revealing all of your business’ secrets (e.g., any algorithms you may use to show customers custom content) to anyone who knows how to access them. While you likely don’t mind sharing some aspects of your business, it’s likely that you don’t want every aspect to be on public display.
  • You may be hurting your site’s SEO. One of the ways people find your site is through a search engine, such as Google or Bing. That’s why search engine optimization (SEO) is an important aspect of any site. Although not all search engines emphasize the importance of HTTPS, some, including Google, give HTTPS sites a rank boost.
  • Your customers may not trust your site. Since most browsers make it pretty obvious that a site is secure, your customers will likely notice your site is unsecure and assume that it can’t be trusted.
  • You could be exposing your site to malware. Hackers can spread malware through unprotected websites. Even though this isn’t the only way to spread malware, an unsecure site, especially one that collects its customers’ information, is an easy target for cybercriminals to create a malware breeding site.

How to secure your site

To keep your visitors safe, building an SSL-certified website is a smart idea, if not a must. An SSL certificate, or Secure Sockets Layer certificate — which is what adds HTTPS to a website — effectively scrambles data in transit, meaning data transferred between two systems (e.g., between a website and website’s visitors) is less likely to be intelligible to hackers. This process helps safeguard sensitive data and ensure secure Internet connections.

Get HTTPS with a website builder

You already know that website building services make building a website easy, but did you know that these services can also make creating a secure site a breeze? That’s because all of the website builders we review offer SSL with many of their plans, which means you don’t have to worry about purchasing or maintaining your own SSL certificate. That said, not all website building plans offer SSL, so you’ll want to make sure the plan you’re considering offers SSL before you sign up.

Remember that usernames and passwords also matter

Since a username and password are the keys to accessing your website’s data, a strong password and thought-out username are needed to secure your site. That’s why businesses should make sure their usernames and passwords are not posted anywhere in the physical business or office. Additionally, these logins should just be shared with individuals who need to know them. Passwords should also be changed every three to six months, so if they are leaked, no damage can be done. Finally, make sure your business avoids reusing passwords or usernames.

Just the idea of trying to dodge and block hacker moves may make you break into a sweat, but website builders can provide resources to help you make a more secure website. To learn more about different website building services and the security add-ons they offer, read our reviews of different website building services.