flexible email marketingWhen it comes to email marketing, some businesses have a smaller subscriber list, while others have an established list with thousands of contacts signed up to receive their company’s weekly or monthly newsletter. Because every business is not the same, it’s important you choose the best email marketing plan for your needs, and most email marketing services offer many different plan types to help you do so. We’ve outlined three of our top-notch email marketing services that offer the most flexible and customizable plans that can not only help you with your immediate email marketing needs, but also allow you to grow with the service as your list expands.


MailChimp is our top-rated email marketing service that offers a Forever Free plan that allows you to send up to 12,000 emails to up to 2,000 contacts per month at no charge. This free plan has no contract, no expiration date and no credit card is required to get started. It also offers options for those who have more than 2,000 subscribers. You can custom tailor your plan to allot for how many subscribers you have with the help of MailChimp’s online pricing calculator. These subscriber-based plans are in increments of 500 contacts, so you can upgrade your plan if your email marketing needs grow. For example, it costs $20/month to send an unlimited number of emails to up to 1,500 contacts and up to 2,000 contacts costs $25/month. If you’re not a frequent newsletter sender, you can opt to select its pay-as-you-go plan (as opposed to the monthly plan), which allows you to pay per email or prepay an amount upfront for email credits to use in the future. All of MailChimp’s plans offer the same tools, including analytic reports, social media integration as well as customizable sign-up forms and newsletter templates.


Another option for email marketing that offers customizable monthly plans is GetResponse. There are no contracts or long-term obligations with any of its plans, so you can cancel at any time if you ever become dissatisfied with its services. That said, the service does offer the option to prepay for one or two years for a discounted price. GetResponse’s plan types range by number of subscribers as well as by the features you need. For example, its Email plan, which can be customized to fit your number of email subscribers, is best suited for email marketing beginners and offers the bare essentials, including list management, a drag-and-drop editor and social media sharing. For $15/month, you can send unlimited emails to up to 1,000 subscribers, 2,500 subscribers costs $25/month and 5,000 subscribers costs $45/month. If you’re looking for a little more from your email marketing service, such as list segmentation and multi-user capabilities, its Pro plan starts off at $49/month for up to 5,000 subscribers or $75/month for up to 10,000 subscribers.


SimplyCast offers plans that are similar to GetResponse’s plans, where you pay less each month for the more basic features and pay a little more for the more advanced features. Its Basic plan offers the standard email marketing features, such as recurring scheduling, a drag-and-drop editor and social media integration, and charges you by how many subscribers you have — 250 contacts costs $4/month, 500 contacts costs $6/month and 750 contacts costs $8/month. The Professional plan unlocks enhanced features like split campaigns and unsubscribe lists for an additional $10/month, so 250 contacts would cost $14/month and 750 contacts would cost $18/month. It does allot for large contacts lists as well, so there’s sure to be a plan type that fits your subscriber list, no matter how big or small. SimplyCast also has a pay-as-you-go option that allows you to buy credits based on how many emails you need to send out, which is ideal if you don’t frequently send out newsletters.

You can read more about these services and the features they offer by visiting our email marketing reviews.