Mad Mimi Review: Email Marketing
|Sign up for Mad Mimi|
|Sleek email composer and streamlined process for adding contacts; not for users who want to use their own HTML|
Intuitive and sleek, Mad Mimi is free for anyone who wants to send emails to less than 2500 contacts. And at $12.00 per month for those who want to send to up to 1000 contacts, it is a great deal if you want unlimited storage and unlimited email sending allowance. Though their HTML editor falls short, we enjoyed using the email composer, which uses text modules as well as drag and drop capabilities. With a user-friendly site and friendly customer service, Mad Mimi is definitely worth a try.
Mad Mimi's interface is fun, sleek and ultra intuitive. After signing up, your simple homepage will include just two tabs; "Audience" and "Dashboard". Audience members are just your contacts, and you can add them either one by one in the quick form, or upload CSV, TCT, vCard of Excel files to add an entire selection of contacts at once. Email statistics, which we discuss under the Analytics section of this review, will show up on your dashboard when you sign into your Mad Mimi account.
The site offers some special features, which were all easy to use. This includes creating web signup forms, so that your website's visitors can simply enter their contact information to receive your emails. For an extra $5.00 per month, you can create "drip campaigns", which is essentially a queue of promotions sent to subscribers as soon as they sign up. You can also use the "survey monkey" plugin, which allows you to integrate user surveys into your newsletter so you can find out more about your readers.
To begin drafting emails with MadMimi's email creator, click on the "Compose" button located in your dashboard. Be sure to watch the "helper video" to get a better idea of where to start when creating your email. Mad Mimi makes things easy by allowing you to simply drag uploaded photos into the work space, adding them to the design simultaneously. Add the email banner by uploading it and dragging it, and if you don't have one you can email Mad Mimi and they will have one of their graphic designers create one for you free of charge. The email composer uses text modules to help you edit different sections of the email. We liked the customizability and found the whole process to be very fluid.
If you want to use your own HTML, click "Custom HTML" in the Composer's drop down menu. In general, Mad Mimi isn't the best service for those who want to use their own HTML to create emails. Unlike some of the other services, the window does not color code the HTML text, which makes it harder to decipher while working on the code. A major con is that when entering HTML, you can not edit the actual design because there is not editing tool bar. Of course once you enter everything in you can preview the email, but its lack of HTML editing tools is a downfall.
Email statistics will show up on your dashboard when you log into your Mad Mimi account. Here the usual stats are listed including how many people the email was sent to, how many engaged with the email, how many unsubscribed, how many bounced and more. We really like that you can select two or more past newsletters together and compare their stats side by side, showing you general themes and which ones have been more successful than others. Another nice feature for analytics that you can add to your account for free is "signup IPs". This add-on ensures that IP addresses and timestamps of web signups and confirmations are stored along with contact details, helping you analyze locations and times of day at which your users are signing up for emails.
Though they do not have phone support, Mad Mimi has a live chat that is open Monday through Friday 9:00 PM to 6:00 PM EST. We waited a couple of minutes for someone to answer our chat request, and when they did the representative was very helpful and even used smiling emoticons to make our session more personable. They also have 24 hour email support, with which our question was answered within half an hour.
Plans and Pricing
The service is free if your subscriber list is less than 2500 contacts; however, only the paid plans allow unlimited storage, unlimited emails, custom HTML and plain text email options. You also do not get access to Mad Mimi's customer support while you're on the free plan. Their paid plans start at $10.00/month for 500 contacts. Up to 1,000 contacts costs $12.00 per month, and they have further pricing options for larger subscriber limits on their site.
For those who want to use a fun and easy email composer, Mad Mimi is a great choice at just $10.00 per month for up to 500 contacts. However, users opting to use their own HTML may find other email marketing services to be a better fit. Either way, we recommend trying out this service free for less than 2500 contacts just to see how it feels; it's an attractive site with friendly customer service.
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Here is NextAdvisor's review of Mad Mimi Email Marketing: http://www.nextadvisor.com/email_market ... review.php