With all the social media sites out there, many business owners have forgotten the benefits of good, old-fashioned email marketing. While posting a Facebook status may temporarily catch the attention of your readers, actively emailing interested subscribers can target them and help you keep them engaged. Using an email marketing service will help you create newsletter signup forms, manage your small or large subscriber lists, create well-designed messages and track the effectiveness of your emails. Our reviews break down and compare the different email marketing providers, looking at key differences so you can find the perfect service for your needs.
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NextAdvisor Email Marketing Blog Headlines
4 Tips to Avoid Losing Your Email Subscribers
Email remains the biggest form of communication in the business world, and email marketing has grown to be a huge asset in any business’ marketing plan. While there are many factors that go into making your email marketing campaigns successful as well as maintaining that success, it all begins with your subscriber list. After all, […]
Email Marketing: The Basics of Segmented Lists
No matter what industry you’re in, using email marketing is a must in the small business world. Whether you’ve just started sending out email newsletters to your customers or you’ve been building up a subscriber list for years, using segmented lists can help you in many ways. To help you get a better understanding of […]
How to Maintain Email Marketing Success
From selecting the right email marketing service to growing your subscriber list and creating click-worthy content, there’s a lot to take into consideration when it comes to creating a successful email marketing campaign. And in the age of the Internet, it’s imperative that all businesses have an online presence, complete with a website, a social […]
MailChimp vs. GetResponse: Which Email Marketing Service is Best?
In addition to being one of the fastest and most effective ways to reach your target audience, email marketing can also help to increase your social media following as well as direct more traffic to your website. While there are many things to consider when it comes to your email campaign itself, such as creating […]
Why Do I Need an Email Marketing Service?
Email marketing is a fast and efficient way to communicate with your clients and direct traffic to your business and/or website. Using a regular email client to write your messages and store contacts could work, but as your contacts list grows, the more tedious it will be to manage your subscribers and keep track of the effectiveness of your email campaigns. This is where email marketing services come in. With these sites, you can single handedly create customized newsletter signup forms, manage large lists of contacts, design and create creative messages and track your progress by looking at open and click rates as well as other reader analytics. Many of these services even allow you to split your subscriber lists into segments, so you can test different emails against one another to see which is more effective. All of these tools combined can help grow your business and get closer to your readers.
How We Reviewed These Email Marketing Services
Our team of in-house reviewers signed up for and tested each of these email marketing services. They added contacts, tested the different options for designing and creating emails, sent emails to subscribers with different email browsers and reviewed the way each site displays email reports and tracking. The overall ranking and value is measured by looking at the price and how it corresponds with the email or contact allowance of each service, as well as the quality of the email creation tools and email analytics.