Email Marketing

Updated 01-30-2015

With all the social media sites out there, many business owners have forgotten the benefits of good, old-fashioned email marketing. While posting a Facebook status may temporarily catch the attention of your readers, actively emailing interested subscribers can target them and help you keep them engaged. Using an email marketing service will help you create newsletter signup forms, manage your small or large subscriber lists, create well-designed messages and track the effectiveness of your emails. Our reviews break down and compare the different email marketing providers, looking at key differences so you can find the perfect service for your needs.

Email Marketing


Services: Our Ratings: Bottom Line:
MailChimp Rating:stars
Simplistic and customizable email marketing service with in-depth analytics, social media options and numerous options for monthly plans, including a forever free plan.
GetResponse Rating:stars
Attractive and intuitive email marketing service with fantastic email editor, easy-to-read analytics and a spam checker
Benchmark Rating:stars
Pricey yet high quality service with excellent email editing interface and hundreds of templates to choose from plus 24/7 live chat support
SimplyCast Rating:stars
Most affordable service with free plan for up to 2,000 contacts; interactive email editor is one of the best
Mad Mimi Rating:stars
Sleek email composer and streamlined process for adding contacts; not for users who want to use their own HTML
Campaigner Rating:stars
Cheap yet basic solution with limited templates best for those with HTML knowledge; excellent 24/7 customer support
Constant Contact Rating:stars
Pricier service but has nice template customization; not recommended for Mac users or those who want to edit their own HTML
iContact Rating:stars
Free for up to 100 contacts; on the pricier side for up to 500 contacts but stellar email and HTML editor might be worth it for some users

NextAdvisor Blog Headlines

Do Political Views and Online Dating Mix?
Jan 30, 2015 - We've all heard that opposites attract, but is that still the case when it comes to the political affiliation of your significant other? Political views can be a touchy subject and are often avoided in conversation when you meet someone new. With the advancements in online dating, more specific t...

Why Online Shops are Using Online Stamps
Jan 29, 2015 - Online shopping is a guilty pleasure for many of us, whether we'd like to admit it or not. Quick searches, simple checkout procedures and paperless purchases are luring customers to online stores like Amazon, eBay and Etsy, where individual sellers can retail their goods from just about anywhere,...

Are You Required to Put Your Social Security Number on a Rental Application?
Jan 29, 2015 - Finding a house or an apartment to rent is a stressful process, especially if you live in an overcrowded area. In big cities like New York City or San Francisco, open houses can wind up feeling more like you're on a cutthroat competition game show than simply going to look at an apartment. Most l...

Home Security System: A Practical Way to Protect Your Home
Jan 28, 2015 - Some people go to great lengths to protect their home from intruders. A recent example is the story of Graham Jaggar, an electrician in England, who had his home targeted by thieves ten times in just a two-month period. His solution? To put his electric skills to good use and build his own fence ...

You are What You Eat: NextAdvisor.com Survey Reveals Americans' Diet Food Habits
Jan 28, 2015 - Successful dieting often comes down to the food that you have to eat. It's important to not only eat food that you enjoy, but also find food that's convenient to purchase and easy to prepare. Prepackaged diet foods are an option many people choose, and with so many different kinds available, we w...

Email
Marketing
Overview

Why Do I Need an Email Marketing Service?

Email marketing is a fast and efficient way to communicate with your clients and direct traffic to your business and/or website. Using a regular email client to write your messages and store contacts could work, but as your contacts list grows, the more tedious it will be to manage your subscribers and keep track of the effectiveness of your email campaigns. This is where email marketing services come in. With these sites, you can single handedly create customized newsletter signup forms, manage large lists of contacts, design and create creative messages and track your progress by looking at open and click rates as well as other reader analytics. Many of these services even allow you to split your subscriber lists into segments, so you can test different emails against one another to see which is more effective. All of these tools combined can help grow your business and get closer to your readers.

How We Reviewed These Email Marketing Services

Our team of in-house reviewers signed up for and tested each of these email marketing services. They added contacts, tested the different options for designing and creating emails, sent emails to subscribers with different email browsers and reviewed the way each site displays email reports and tracking. The overall ranking and value is measured by looking at the price and how it corresponds with the email or contact allowance of each service, as well as the quality of the email creation tools and email analytics.


Sign Up For Our Newsletter



Advertiser Disclosure: NextAdvisor.com is a consumer information site that offers free, independent reviews and ratings of online services. We receive advertising revenue from most but not all of the companies whose products and services we review. For credit cards, we review cards from all of the top 10 US issuers by purchase volume (according to Issue 1035 of The Nilson Report, Feb 2014) excluding issuers that require additional accounts to be a cardholder and private label issuers. We may also review cards from other issuers in select cases. We do not review all products in a given category. We are independently owned and operated and all opinions expressed on this site are our own.