Email Marketing

Updated 09-17-2014

With all the social media sites out there, many business owners have forgotten the benefits of good, old-fashioned email marketing. While posting a Facebook status may temporarily catch the attention of your readers, actively emailing interested subscribers can target them and help you keep them engaged. Using an email marketing service will help you create newsletter signup forms, manage your small or large subscriber lists, create well-designed messages and track the effectiveness of your emails. Our reviews break down and compare the different email marketing providers, looking at key differences so you can find the perfect service for your needs.

Email Marketing


Services: Our Ratings: Bottom Line:
GetResponse Rating:stars
Attractive and intuitive email marketing service with fantastic email editor, easy-to-read analytics and a spam checker
Benchmark Rating:stars
Pricey yet high quality service with excellent email editing interface and hundreds of templates to choose from plus 24/7 live chat support
SimplyCast Rating:stars
Most affordable service with free plan for up to 2,000 contacts; interactive email editor is one of the best
Mad Mimi Rating:stars
Sleek email composer and streamlined process for adding contacts; not for users who want to use their own HTML
Campaigner Rating:stars
Cheap yet basic solution with limited templates best for those with HTML knowledge; excellent 24/7 customer support
Constant Contact Rating:stars
Pricier service but has nice template customization; not recommended for Mac users or those who want to edit their own HTML
iContact Rating:stars
Free for up to 100 contacts; on the pricier side for up to 500 contacts but stellar email and HTML editor might be worth it for some users

NextAdvisor Blog Headlines

Best Auto Insurance Rates for Younger and Older Adults
Sep 18, 2014 - You have a number of options when shopping for auto insurance. It's easy to get overwhelmed with the numerous companies and plans to choose from. It can be especially difficult if you?re a younger or older adult, as rates tend to be less favorable for both groups of drivers. Luckily, we?ve review...

Which Credit Cards Can I Use With Apple Pay?
Sep 17, 2014 - If you've heard anything about the iPhone 6 or Apple Watch during the past week, then you've most likely also heard of the company's new mobile payment option called Apple Pay. How does Apple Pay work? Apple Pay, which will be available in October, aims to make in-person and online payments easie...

Can a Credit Card Be Closed for Inactivity?
Sep 16, 2014 - Q: I have a few credit cards that I haven?t used in quite some time. Could my accounts be closed because of inactivity? Thanks for your question. Unfortunately, yes, credit card accounts can be closed by the issuer if they?re unused for extended periods of time. There is no exact science as to wh...

Apple Pay: How Safe is Apple's New Mobile Payment System?
Sep 15, 2014 - Apple is a company known for creating buzz and innovation. Last Tuesday during its launch of the new iPhone 6, the company's CEO Tim Cook announced several other new developments ? including a mobile payment system called Apple Pay. Standard on its new mobile devices, this payment technology aims...

Enjoy 20% Off Halloween Invitations With Tiny Prints
Sep 12, 2014 - Even though Halloween is more than one month away, now is a great time to prepare for your haunting festivities with 20% off Halloween party invitations through Tiny Prints. Enter the code SPOOKY20 at checkout from now through Sept. 16th to take advantage of this offer. What design options do I h...

Email
Marketing
Overview

Why Do I Need an Email Marketing Service?

Email marketing is a fast and efficient way to communicate with your clients and direct traffic to your business and/or website. Using a regular email client to write your messages and store contacts could work, but as your contacts list grows, the more tedious it will be to manage your subscribers and keep track of the effectiveness of your email campaigns. This is where email marketing services come in. With these sites, you can single handedly create customized newsletter signup forms, manage large lists of contacts, design and create creative messages and track your progress by looking at open and click rates as well as other reader analytics. Many of these services even allow you to split your subscriber lists into segments, so you can test different emails against one another to see which is more effective. All of these tools combined can help grow your business and get closer to your readers.

How We Reviewed These Email Marketing Services

Our team of in-house reviewers signed up for and tested each of these email marketing services. They added contacts, tested the different options for designing and creating emails, sent emails to subscribers with different email browsers and reviewed the way each site displays email reports and tracking. The overall ranking and value is measured by looking at the price and how it corresponds with the email or contact allowance of each service, as well as the quality of the email creation tools and email analytics.


Sign Up For Our Newsletter



Advertiser Disclosure: NextAdvisor.com is a consumer information site that offers free, independent reviews and ratings of online services. We receive advertising revenue from most but not all of the companies whose products and services we review. For credit cards, we review cards from all of the top 10 US issuers by purchase volume (according to Issue 1035 of The Nilson Report, Feb 2014) excluding issuers that require additional accounts to be a cardholder and private label issuers. We may also review cards from other issuers in select cases. We do not review all products in a given category. We are independently owned and operated and all opinions expressed on this site are our own.