Email Marketing

Updated 09-17-2014

With all the social media sites out there, many business owners have forgotten the benefits of good, old-fashioned email marketing. While posting a Facebook status may temporarily catch the attention of your readers, actively emailing interested subscribers can target them and help you keep them engaged. Using an email marketing service will help you create newsletter signup forms, manage your small or large subscriber lists, create well-designed messages and track the effectiveness of your emails. Our reviews break down and compare the different email marketing providers, looking at key differences so you can find the perfect service for your needs.

Email Marketing


Services: Our Ratings: Bottom Line:
GetResponse Rating:stars
Attractive and intuitive email marketing service with fantastic email editor, easy-to-read analytics and a spam checker
Benchmark Rating:stars
Pricey yet high quality service with excellent email editing interface and hundreds of templates to choose from plus 24/7 live chat support
SimplyCast Rating:stars
Most affordable service with free plan for up to 2,000 contacts; interactive email editor is one of the best
Mad Mimi Rating:stars
Sleek email composer and streamlined process for adding contacts; not for users who want to use their own HTML
Campaigner Rating:stars
Cheap yet basic solution with limited templates best for those with HTML knowledge; excellent 24/7 customer support
Constant Contact Rating:stars
Pricier service but has nice template customization; not recommended for Mac users or those who want to edit their own HTML
iContact Rating:stars
Free for up to 100 contacts; on the pricier side for up to 500 contacts but stellar email and HTML editor might be worth it for some users

NextAdvisor Blog Headlines

How to Rebuild Your Credit Score with a Credit Card
Nov 19, 2014 - Having poor credit can be a real headache. Poor credit means high interest rates on your credit cards and auto loans. It also means you'll be more likely to be turned down for future loans, and you'll miss out on earning valuable credit card rewards. If you're able to get a mortgage, expect to pa...

Nicki Minaj's Social Security Number Exposed: Can it Happen to You?
Nov 18, 2014 - Celebrities are just as at risk to identity theft as the average person — something rapper Nicki Minaj is finding out after a photo that contained her social security number was published by a media outlet last month. The old booking photo had her social security number on it, which the media out...

Chase Freedom Offers $200 Bonus
Nov 17, 2014 - Just in time for the holiday season, Chase Freedom is offering a limited-time $200 intro bonus after spending $500 in the first 3 months of card ownership. That's a pretty hefty bonus just for making your regular purchases, particularly in the season people tend to be spending more money on gifts...

Holiday Donation Scams: How to Protect Yourself
Nov 14, 2014 - 'Tis the season to be generous. With the holidays right around the corner, many of us are thinking about those who are less fortunate and wanting to give what we can to help them out. While the act of donating is a noble one, the sad truth about this time of year is that there [...]

Deck the Halls with Two Pear Tree Greetings Holiday Sales
Nov 14, 2014 - Still haven't ordered your holiday photo cards yet? Now's your chance, because Pear Tree Greetings is having two great sales right now! The first is a sale on all products on the website, and it is tiered depending on how much you spend. You can get $15 off a purchase of $75 or more, $30 [...]

Email
Marketing
Overview

Why Do I Need an Email Marketing Service?

Email marketing is a fast and efficient way to communicate with your clients and direct traffic to your business and/or website. Using a regular email client to write your messages and store contacts could work, but as your contacts list grows, the more tedious it will be to manage your subscribers and keep track of the effectiveness of your email campaigns. This is where email marketing services come in. With these sites, you can single handedly create customized newsletter signup forms, manage large lists of contacts, design and create creative messages and track your progress by looking at open and click rates as well as other reader analytics. Many of these services even allow you to split your subscriber lists into segments, so you can test different emails against one another to see which is more effective. All of these tools combined can help grow your business and get closer to your readers.

How We Reviewed These Email Marketing Services

Our team of in-house reviewers signed up for and tested each of these email marketing services. They added contacts, tested the different options for designing and creating emails, sent emails to subscribers with different email browsers and reviewed the way each site displays email reports and tracking. The overall ranking and value is measured by looking at the price and how it corresponds with the email or contact allowance of each service, as well as the quality of the email creation tools and email analytics.


Sign Up For Our Newsletter



Advertiser Disclosure: NextAdvisor.com is a consumer information site that offers free, independent reviews and ratings of online services. We receive advertising revenue from most but not all of the companies whose products and services we review. For credit cards, we review cards from all of the top 10 US issuers by purchase volume (according to Issue 1035 of The Nilson Report, Feb 2014) excluding issuers that require additional accounts to be a cardholder and private label issuers. We may also review cards from other issuers in select cases. We do not review all products in a given category. We are independently owned and operated and all opinions expressed on this site are our own.