Updated 09-16-2016

Email MarketingEmail Marketing

With all the social media sites out there, many business owners have forgotten the benefits of good, old-fashioned email marketing. While posting a Facebook status may temporarily catch the attention of your readers, actively emailing interested subscribers can target them and help you keep them engaged. Using an email marketing service will help you create newsletter signup forms, manage your small or large subscriber lists, create well-designed messages and track the effectiveness of your emails. Our reviews break down and compare the different email marketing providers, looking at key differences so you can find the perfect service for your needs.

Email Marketing Reviews & Ratings

View Full Comparison Chart
Services: Our Ratings: Bottom Line:
MailChimp Rating: stars
Simplistic and customizable email marketing service with in-depth analytics, social media options and numerous options for monthly plans, including a forever free plan.
GetResponse Rating: stars
Attractive and intuitive email marketing service with fantastic email editor, easy-to-read analytics and a spam checker
Benchmark Rating: stars
Pricey yet high quality service with excellent email editing interface and hundreds of templates to choose from plus 24/7 live chat support
SimplyCast Rating: stars
Most affordable service with free plan for up to 2,000 contacts; interactive email editor is one of the best
Mad Mimi Rating: stars
Sleek email composer and streamlined process for adding contacts; not for users who want to use their own HTML
Campaigner Rating: stars
Cheap yet basic solution with limited templates best for those with HTML knowledge; excellent 24/7 customer support
Constant Contact Rating: stars
Pricier service but has nice template customization; not recommended for Mac users or those who want to edit their own HTML
iContact Rating: stars
Free for up to 100 contacts; on the pricier side for up to 500 contacts but stellar email and HTML editor might be worth it for some users

NextAdvisor Email Marketing Blog Headlines

3 Benefits of Using Email Marketing Analytics
While your email marketing goals may vary from those of another company, knowing how effective your email campaigns are is something all businesses should be familiar with — no matter what industry they’re in. To help businesses get an understanding of how their campaigns perform, email marketing services offer analytics tools that can help you […]

5 Ways to Boost Your Email Marketing Engagement
If you have a small business, chances are that you use many different marketing strategies to help promote your business or service. And while it’s highly likely that you are already using email marketing to help boost your brand, you might not be getting the most out of your email marketing campaigns. To help, we’ve […]

4 Email Marketing Basics for Beginners to Remember
Email marketing is a tool that many businesses take advantage of because it allows them to target their audience, as opposed to marketing to the general public. Because your audience has specifically opted in to receive updates, offers and news about your company, you’ll want to be sure that you’re providing them with quality content […]

How to Revamp Your Email Marketing Campaigns
Using an email marketing service to promote your business helps tremendously in creating email newsletters, reaching your intended audience and building your subscriber list. However, there are many email marketing myths that you may believe to be true, as well as some practices that aren’t really all that effective, all of which can impact the […]

Why Do I Need an Email Marketing Service?

Email marketing is a fast and efficient way to communicate with your clients and direct traffic to your business and/or website. Using a regular email client to write your messages and store contacts could work, but as your contacts list grows, the more tedious it will be to manage your subscribers and keep track of the effectiveness of your email campaigns. This is where email marketing services come in. With these sites, you can single handedly create customized newsletter signup forms, manage large lists of contacts, design and create creative messages and track your progress by looking at open and click rates as well as other reader analytics. Many of these services even allow you to split your subscriber lists into segments, so you can test different emails against one another to see which is more effective. All of these tools combined can help grow your business and get closer to your readers.

How We Reviewed These Email Marketing Services

Our team of in-house reviewers signed up for and tested each of these email marketing services. They added contacts, tested the different options for designing and creating emails, sent emails to subscribers with different email browsers and reviewed the way each site displays email reports and tracking. The overall ranking and value is measured by looking at the price and how it corresponds with the email or contact allowance of each service, as well as the quality of the email creation tools and email analytics.

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