GetResponse

GetResponse Review: Email Marketing

Email Marketing
 
Sign up for GetResponse
Rating:
Bottom Line:
Attractive and intuitive email marketing service with fantastic email editor, easy-to-read analytics and a spam checker
Full Review:
5 2014-09-17 14:18:10 GetResponse is a well laid-out and easy-to-use email marketing solution that won us over with their new email creator. This service allows you to easily create and send attractive emails, with a lot of customization and design tools to boot. They aren't the cheapest service, starting at $12.30/month (with annual plan) for a 1,000 contact allowance, but if you're big on quality then this is definitely a service to consider.


Site Navigation

GetResponse has an attractive and easy to follow interface. After signing in, everything you need can be found in the "Dashboard." Here you can create contacts, send newsletters, create split tests and develop web signup forms. There are a lot of options for adding contacts, which include uploading from your computer, email contacts and other programs such as Salesforce, LinkedIn and Google Docs. They have a large selection of signup form templates, and you can choose different color schemes for each design. After choosing a template you can customize it as much as you'd like by adding your own labels and images. You can then choose to either get the code and put it on your page or you can choose to have GetResponse host the web form. Before you get started, there are video tutorials that will show you exactly how to add contacts, create forms and compose emails.


Email Creation

Under the "Messages" tab, click "Create Newsletter" to begin composing your email. Features to note include a spam checker and one of our favorite parts of the service: an "inbox preview" function that allows you to see how your email will look in every email client and on mobile devices.



If you're an HTML expert, use the "HTML Source Editor." Begin by entering your message name and subject. You can choose different tracking options like click-through tracking and Google analytics. The HTML input page works fine and you can preview your message as you go along, but it lacks a design editing tool for the HTML option like many of the other services have. That said, users who don't want to use their own code will be happy to know that we were impressed with GetResponse's new email creator. After selecting from their wide range of templates, you can begin using the attractive and intuitive design editor. Add elements such as image blocks, social media buttons and text blocks by simply dragging widgets from the side of the screen. To edit each section just click and use the handy toolbar that pops up.




Analytics

When sending an email, choose your contacts group and whether you are sending to any particular segments. This is useful when you want to do a split test to see which content does better. The layout for sending your email is very clean, and you can even select particular contacts and/or groups to exclude. To view analytics of your email, go to the "Statistics" tab on the top menu bar and click "Email Analytics." GetResponse has one of the best layouts we've seen and it's very interactive. As usual, you can view clicks, opens, bounces, etc. You can also see which contacts clicked on what and what time they clicked in an attempt to look at any patterns that can help you with sending your newsletter.




Customer Support

You can access GetResponse's customer support through the "Learning Center" link. There you will find a lot of FAQs and a Help search tool. Their phone and live chat hours are Monday through Friday 8:00 AM to 8:00 PM EST and Saturday 9:00 AM to 5:00 PM EST. During business hours our live chat request was responded to right away and the representative was helpful. After business hours you can email GetResponse and they will have an answer for you within 24 hours. We preferred these means of contact better than by phone, where we were put on hold for quite a bit.


Plans and Pricing

GetResponse is on the pricier range of email marketing services. Signing up for an annual plan instead of paying month-to-month will save you 18% but it's still pricier than most annual plans. 1,000 contacts costs $15.00 per month, $12.30 per month if you pay up front for the annual plan. 2,500 contacts costs $25.00 per month, $20.50 per month with the annual plan. 10,000 contacts will cost you $65.00 per month, $53.30 per month with the annual plan. Before handing over the cash, you can sign up for a 30-day free trial, which does not require your credit card information.


Conclusion

Though it is a little pricey, you are definitely paying for good quality with this service. If you want to create attractive emails using an intuitive design tool, this is the service to look to. HTML users may want to look elsewhere if they want the added option of editing the design. In general, we would recommend trying out GetResponse, especially since the 30-day free trial is obligation free with no credit card information required.

Sign up for GetResponse | Compare to Other Email Marketing Services


 
Service Details:

Cheapest Price/
1,000 Contacts:
$12.30/mo
(w/ annual plan)
Free Trial /
Discount:
30-day free trial;
save up to 18% w/ annual plans
Customer Support:Phone, email, live chat
Email Allowance:Unlimited
Analytics:
Email Creator:

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