Campaigner Campaigner
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4 5stars

Campaigner Review

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Rating:
Bottom Line:
Cheap yet basic solution with limited templates best for those with HTML knowledge; excellent 24/7 customer support

Full Review:
Campaigner is simple and cheap. For $19.95 a month, users can send an unlimited number of emails to up to 1,000 contacts, the highest allowance for this price range. Though they don't have the widest selection of ready-made templates, those with HTML knowledge should definitely take advantage of the 30-day free trial to test out this basic, reliable and affordable service to send their emails. Other perks include friendly 24/7 customer service and a 20% discount on iStock photography.


Site Navigation

Campaigner's site is intuitive from the start. The simple dashboard highlights all of the information you need; adding contacts, sending emails and looking at email statistics is right in front of you in a clear and concise layout. Across the top of your dashboard, you will find clearly marked tabs for "Email Campaigns", "Contacts", "Forms" and "Reports". You can create the email signup forms that will go on your site in the "Forms" section. Design for the forms is limited but you can select the font, border and information that will show up in the form, as well as a thank you message. When it comes to organizing contacts, we liked Campaigner's mechanism for segmenting contacts into different groups and found it simpler to do than with some of the other services. This is helpful when you want to target particular types of people and analyze the success of your newsletter. If you create more than one mailing list, people signing up for your emails through online forms can choose which mailing list they want to be part of. You can also manually add contacts to specific mailing lists.



Email Creation

There are two ways to create your emails with Campaigner. The "full email editor" allows you to enter in your own HTML and has a nice editing toolbar that looks like it's straight out of Microsoft Word. You can quickly toggle between the HTML editor and the design preview, and use the Microsoft Word-like toolbar to edit within the design screen. These edits will instantaneously translate into the HTML. We did not experience any problems with the HTML editor and found it easy to use.


The "smart email builder" offers single column, two column and three column templates as well as various color schemes. Though you do have some options to choose from, other email marketing services offer a wider selection of templates than Campaigner. Once you've selected your template, you can fill in each of the sections and add images as well. In general, we find that Campaigner is better for those with HTML knowledge because if you go with the "smart email builder", it isn't very customizable.


Analytics

Campaigner's email analytics are standard. Like most email marketing services, you can see the percentage of clicks, opens, bounces and unsubscribes. You can access this information in the "Reports" tab. You can compare the percentage of clicks and opens of each email side by side as soon as you enter the "Reports" page. This is a quick way to see which emails have the best conversion rates, and helps take a look at trends that work better than others. You can export and print these reports straight from the Campaigner interface as well.



Customer Support

The best part about Campaigner is that you can call their customer service 24 hours a day, seven days a week. The representatives were knowledgeable and friendly both times we called, and our call was answered quickly. The site also has several detailed tutorial videos explaining different features of the service.


Plans and Pricing

Campaigner is one of the most affordable email marketing services that we review. For $19.95 per month, you can send unlimited emails to up to 1,000 contacts. Up to 3,500 contacts costs $29.95 per month and up to 5,000 is $49.95 per month. Plans for up to 25,000 start at $149.95. If you're unsure, definitely take advantage of the free 30-day trial first and remember, if you are a fan of using iStock photos in your email campaigns, using Campaigner gives you 20% off the service.


Conclusion

If you want a basic, affordable email marketing service for up to 1,000 contacts, Campaigner is the cheapest option. Though it isn't fancy, it definitely gets the job done with its simple interface plus the stellar 24/7 customer service.

Sign up for Campaigner | Compare to Other Email Marketing Services

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Service Details

Cheapest Price/
1,000 Contacts:
$19.95/mo
Free Trial /
Discount:
30-day free trial
Customer Support:Email, live chat, phone
Email Allowance:Unlimited
Analytics:
Email Creator:

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