There’s a lot to take into consideration when creating a website for your small business. This is especially true if it’s an e-commerce website. Aside from pricing, products and shipping options (if you’re selling a physical product), there are a few things that you’ll want to keep in mind when it comes to creating the online store for your website. That’s why we put together a helpful guide detailing three things you’ll want to remember when building an e-commerce website.
Security and encryption
When it comes to maintaining an e-commerce website for your small business, it’s imperative that you make it as secure as possible, which includes purchasing an SSL (Secure Sockets Layer) certificate so your URL starts with HTTPS — the S stands for secure. Making sure any page you ask for a customer’s personal or payment information (names, addresses and credit card information) includes HTTPS ensures that the connection to your website is encrypted and secure, as opposed to having an insecure website (HTTP) that does not encrypt the information plugged into it, which means your customers’ personal and financial information will essentially be available to anyone who knows how to access it.
The good news about getting an SSL certification is that your customers can also verify the security of your site by looking at the URL in their web browser to see if it starts with HTTPS (e.g., https://www.yoursite.com). With all of the data breaches these days, most consumers take some precautions to protect themselves and this is one of the easiest to spot before they enter any of their information into an online form. As such, opting to not have a secure site could deter them from making a purchase from your online store because they may fear that any information they enter will be exposed.
If you have a business website (or you’re just starting one), you likely already know the importance of having it optimized for mobile, especially when you take into consideration how much you or your family members use their smartphone to browse the Internet. While having a mobile website is important, creating a mobile-friendly e-commerce website is an essential. After all, if your visitors have a hard time accessing or browsing your online store from a mobile device, you could lose out on potential sales as well as new customers, which defeats the purpose of having an online store in the first place. When creating a mobile version of your store, you’ll want to make sure the whole online shopping experience is mobile-friendly — from browsing different categories to looking at individual items to checking out with shipping and billing information. The entire experience should be accessible on a mobile device.
An easy way to make your online store — and your website in general — more user-friendly is to include a search bar or some sort of search function. This will help your visitors easily find exactly what they’re looking for without wasting time by browsing through every single page on your website. A search bar is especially helpful with an online store because your customers can type in what their looking for and locate products that match, as well as know right away whether that item is in stock or not. Something you’ll also want to consider is where to place the search bar on your website. While there’s no right place to put it, the one thing you’ll want to keep in mind is consistency; whether you prefer your search bar to be at the top of the page or at the bottom, you should always make sure that the placement is the same for every single page on your website and easy for your customers to spot.
Interested in getting started on your e-commerce website? Visit our website building reviews to learn more about how they can help you create and manage your site.