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	<title>Comments on: LifeLock CEO to answer questions and address criticisms in town hall meeting this Friday</title>
	<atom:link href="http://www.nextadvisor.com/blog/2008/06/18/lifelock-ceo-to-answer-questions-and-address-criticisms-in-town-hall-meeting-this-friday/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.nextadvisor.com/blog/2008/06/18/lifelock-ceo-to-answer-questions-and-address-criticisms-in-town-hall-meeting-this-friday/</link>
	<description>Daily resource for independent consumer information and service reviews</description>
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		<title>By: Joe</title>
		<link>http://www.nextadvisor.com/blog/2008/06/18/lifelock-ceo-to-answer-questions-and-address-criticisms-in-town-hall-meeting-this-friday/comment-page-1/#comment-28937</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Sun, 17 Aug 2008 04:57:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.nextadvisor.com/blog/2008/06/18/lifelock-ceo-to-answer-questions-and-address-criticisms-in-town-hall-meeting-this-friday/#comment-28937</guid>
		<description>Thank you for the news flash, Themis.  It is true that there is no way to prevent all identity theft, but there are certainly ways to mitigate the risk of becoming a victim.  I don&#039;t believe that advising consumers to wait until they become victims to take action is a responsible thing to do.

Joe Fahrner
NextAdvisor.com</description>
		<content:encoded><![CDATA[<p>Thank you for the news flash, Themis.  It is true that there is no way to prevent all identity theft, but there are certainly ways to mitigate the risk of becoming a victim.  I don't believe that advising consumers to wait until they become victims to take action is a responsible thing to do.</p>
<p>Joe Fahrner<br />
NextAdvisor.com</p>
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		<title>By: Themis</title>
		<link>http://www.nextadvisor.com/blog/2008/06/18/lifelock-ceo-to-answer-questions-and-address-criticisms-in-town-hall-meeting-this-friday/comment-page-1/#comment-28935</link>
		<dc:creator>Themis</dc:creator>
		<pubDate>Sun, 17 Aug 2008 02:39:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.nextadvisor.com/blog/2008/06/18/lifelock-ceo-to-answer-questions-and-address-criticisms-in-town-hall-meeting-this-friday/#comment-28935</guid>
		<description>Joe:

I have a NEWS FLASH for you: ID Theft CAN NOT BE PREVENTED!</description>
		<content:encoded><![CDATA[<p>Joe:</p>
<p>I have a NEWS FLASH for you: ID Theft CAN NOT BE PREVENTED!</p>
]]></content:encoded>
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		<title>By: Joe</title>
		<link>http://www.nextadvisor.com/blog/2008/06/18/lifelock-ceo-to-answer-questions-and-address-criticisms-in-town-hall-meeting-this-friday/comment-page-1/#comment-27653</link>
		<dc:creator>Joe</dc:creator>
		<pubDate>Fri, 27 Jun 2008 18:05:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.nextadvisor.com/blog/2008/06/18/lifelock-ceo-to-answer-questions-and-address-criticisms-in-town-hall-meeting-this-friday/#comment-27653</guid>
		<description>Hi Katherine,

Thanks for your comments.  

We actually just published a new review of Identity Theft Shield from Kroll and PrePaid Legal on our main site at http://www.nextadvisor.com/identity_theft_protection_services/compare.php

Just to clarify a couple points for our readers:

1) No states are suing LifeLock.  There are several class action lawsuits that are brought by nine LifeLock customers and their attorneys.  According to LifeLock, all nine of those plaintiffs are still active LifeLock subscribers and have never requested a refund or expressed dissatisfaction with the LifeLock service before filing suit.  We have reviewed each of these lawsuits at length and feel there is likely little merit to them.

2) Credit report monitoring is a very good tool for detecting identity theft but it does not prevent identity theft in any way.  LifeLock sets fraud alerts on their subscriber&#039;s credit reports.  While fraud alerts are not perfect, they are often able to prevent potential identity theft as it is attempted.  We see merit in both tactics- Identity Guard, another one of the top rated services on our comparison uses credit report monitoring and other advanced tools to detect identity theft. 

3) As I mentioned above, we have reviewed Identity Theft Shield and think there are some great aspects to the product.  The downside is that it doesn&#039;t actually take any steps to protect consumers until after their identities have already been compromised.  It does offer an excellent recovery program as you state.

Thanks again for stopping by and for sharing your opinions.

Joe Fahrner
NextAdvisor.com</description>
		<content:encoded><![CDATA[<p>Hi Katherine,</p>
<p>Thanks for your comments.  </p>
<p>We actually just published a new review of Identity Theft Shield from Kroll and PrePaid Legal on our main site at <a href="http://www.nextadvisor.com/identity_theft_protection_services/compare.php" rel="nofollow">http://www.nextadvisor.com/identity_theft_protection_services/compare.php</a></p>
<p>Just to clarify a couple points for our readers:</p>
<p>1) No states are suing LifeLock.  There are several class action lawsuits that are brought by nine LifeLock customers and their attorneys.  According to LifeLock, all nine of those plaintiffs are still active LifeLock subscribers and have never requested a refund or expressed dissatisfaction with the LifeLock service before filing suit.  We have reviewed each of these lawsuits at length and feel there is likely little merit to them.</p>
<p>2) Credit report monitoring is a very good tool for detecting identity theft but it does not prevent identity theft in any way.  LifeLock sets fraud alerts on their subscriber's credit reports.  While fraud alerts are not perfect, they are often able to prevent potential identity theft as it is attempted.  We see merit in both tactics- Identity Guard, another one of the top rated services on our comparison uses credit report monitoring and other advanced tools to detect identity theft. </p>
<p>3) As I mentioned above, we have reviewed Identity Theft Shield and think there are some great aspects to the product.  The downside is that it doesn't actually take any steps to protect consumers until after their identities have already been compromised.  It does offer an excellent recovery program as you state.</p>
<p>Thanks again for stopping by and for sharing your opinions.</p>
<p>Joe Fahrner<br />
NextAdvisor.com</p>
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		<title>By: Katherine Kuwitzky</title>
		<link>http://www.nextadvisor.com/blog/2008/06/18/lifelock-ceo-to-answer-questions-and-address-criticisms-in-town-hall-meeting-this-friday/comment-page-1/#comment-27637</link>
		<dc:creator>Katherine Kuwitzky</dc:creator>
		<pubDate>Fri, 27 Jun 2008 16:06:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.nextadvisor.com/blog/2008/06/18/lifelock-ceo-to-answer-questions-and-address-criticisms-in-town-hall-meeting-this-friday/#comment-27637</guid>
		<description>Lifelock is a total scam, the reason so many states, the latest is Texas are suing because he cannot do what he advertises and they do nothing for you when your ID is stolen other than to tell you who to call, when looking for a ID protection consumers need to do their homework, they need a product that can restore their ID as well as monitor their name 24/7. Lifelock only monitors 1 times per month. I have a great product, Identity Theft Shield, covers my husband and myself for $12.95 a month, monitors our name 24/7 and in the event my ID is stolen, it restores it on my behalf while I am still working. It is a benefit thru my company, payroll deducted, I have access to an investigator and an attorney. I think Todd Davis will end up in jail for fraud just like his first business partner. Food for thought.</description>
		<content:encoded><![CDATA[<p>Lifelock is a total scam, the reason so many states, the latest is Texas are suing because he cannot do what he advertises and they do nothing for you when your ID is stolen other than to tell you who to call, when looking for a ID protection consumers need to do their homework, they need a product that can restore their ID as well as monitor their name 24/7. Lifelock only monitors 1 times per month. I have a great product, Identity Theft Shield, covers my husband and myself for $12.95 a month, monitors our name 24/7 and in the event my ID is stolen, it restores it on my behalf while I am still working. It is a benefit thru my company, payroll deducted, I have access to an investigator and an attorney. I think Todd Davis will end up in jail for fraud just like his first business partner. Food for thought.</p>
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	<item>
		<title>By: nextadvisor &#187; Blog Archive &#187; LifeLock Resources</title>
		<link>http://www.nextadvisor.com/blog/2008/06/18/lifelock-ceo-to-answer-questions-and-address-criticisms-in-town-hall-meeting-this-friday/comment-page-1/#comment-26800</link>
		<dc:creator>nextadvisor &#187; Blog Archive &#187; LifeLock Resources</dc:creator>
		<pubDate>Tue, 24 Jun 2008 18:31:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.nextadvisor.com/blog/2008/06/18/lifelock-ceo-to-answer-questions-and-address-criticisms-in-town-hall-meeting-this-friday/#comment-26800</guid>
		<description>[...] LifeLock CEO to answer questions and address criticisms in town hall meeting this Friday [...]</description>
		<content:encoded><![CDATA[<p>[...] LifeLock CEO to answer questions and address criticisms in town hall meeting this Friday [...]</p>
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