This gives a real third party report on all the companies in the id theft industry. They do not get paid by anyone.

Lifelock spends a ton on advertising and part of there advertising money is apparently going here and not so much on services. This site seems to be another site where Lifelock advertises.

Lifelock is a Great marketing story, make a lot of noise quickly without providing any real service.

I would like to say Thank You to Lifelock for bringing Id Theft protection to the forefront.

There is a huge problem that people need real protection from, meaning ID restoration and there is only One company at this point who provides REAL Restoration and that is KROLL couple that with a local attorney and you have the best most robust Id Theft Solution Available.

The way you get these services for a reasonable price is to get a membership in advance with Identity Theft Shield, include the basic legal services and in NO WAY CAN THEY COMPETE. This way you spread the risk over a wide range of people, just like insurance, which isn't even mentioned here.

My money for my family protection is on the Identity Theft Shield with basic legal services from PPL for about what these other services cost, only $26.95 per month!

Just look into both companies, the founders, lawsuits, who they are and where they came from and you'll see why Id Theft Shield and PPl basic legal combined is your REAL best choice.
Good Luck!

Lifelock's only service now is an "internet sleuth" that scours the internet for signs of id theft.

hardly a service.

After reading your reply to Mr. Webster I am curious as to what companies you are affiliated with. May I ask; how will you be implementing the FTC Blogger Advertisement and Endorsement requirement?
http://ftc.gov/opa/2009/10/endortest.shtm

Regards

The post is neither contradictory to the facts nor self-contradictory. Many services we have reviewed proactively provide fraud alerts and fraud monitoring before a members identity has been stolen. Identity Theft Shield does no provide such services until AFTER a member has been victimized. This is not a proactive use of these tools.

Identity Theft Shield provides single credit monitoring on an ongoing basis, but credit monitoring only alerts a user to changes to their credit report which are already impacting their credit score. Credit monitoring is a valuable service, but it is by no means a viable early warning detection system for potential identity theft.

For what it is worth, the stance of Identity Theft Shield's own representatives is that the service does not do anything preventative beyond providing credit report monitoring. The company's consist messaging is that there is no way to prevent identity theft, which we disagree with. We believe that there is no way to prevent 100% of id theft, but risks can be mitigated.

We continue to stand behind our review of Identity Theft Shield and other identity theft protection services. Certainly, your dissenting opinion is welcome, but your unfounded accusations about our motivations are not.

Thanks again,
Joe
NextAdvisor.com

First you say that they do not do anything preventative, and then you say:

"They also monitor an extensive list of public and private databases in an effort to identify any misuse of a subscriber's personal information."

and then you say:

"Setting fraud alerts and proactively searching national databases for suspicious activity are both great services for victims, but they are also extremely effective in preventing and identifying potential identity theft crimes. In fact, many of the other services we have reviewed offer these tools to all subscribers as preventative measures rather than after a crime has already been committed as identity Theft Shield does."

Identity theft shield does both and this is a misleading article that preys on people who think they6 are doing independent research, when in actuality this site belongs to someone with an interest in lifelock.

We all need to remember that most of these companies have popped up over the last 3 years due this rapidly growing crime. They all seen a opportunity to make BUKU bucks from millions of consumers on a monthly basis.

This service is a business like any other, so of course they all claim to be the best. The only possible way to know which one is the best, is to review actual cases from real people who have used these services after becoming victims of id theft.

I myself have the identity theft shield membership. I have had it for about 4 years now. It was the first service of it's kind to come into the market. I personally have noticed that every time something was entered on my credit report, I recieved my email notification.

The biggest fault that I can see with the idt shield is that they did away with the 25,000 compensation plan. I believe they did that because they could not sustain a profitable business by offering people that much compensation for only 13.00 per moth.

However, Kroll inc, also known as Kroll backround america, has been around for a long time, and they are the leading risk manegement firm out there.

They also have direct relationships with all the government agencies involved. The u.s. government uses them for many services. I don't think any of these other companies have that kind of reputation.

My money stays with the sheild.