After reading your reply to Mr. Webster I am curious as to what companies you are affiliated with. May I ask; how will you be implementing the FTC Blogger Advertisement and Endorsement requirement?
http://ftc.gov/opa/2009/10/endortest.shtm

Regards

The post is neither contradictory to the facts nor self-contradictory. Many services we have reviewed proactively provide fraud alerts and fraud monitoring before a members identity has been stolen. Identity Theft Shield does no provide such services until AFTER a member has been victimized. This is not a proactive use of these tools.

Identity Theft Shield provides single credit monitoring on an ongoing basis, but credit monitoring only alerts a user to changes to their credit report which are already impacting their credit score. Credit monitoring is a valuable service, but it is by no means a viable early warning detection system for potential identity theft.

For what it is worth, the stance of Identity Theft Shield's own representatives is that the service does not do anything preventative beyond providing credit report monitoring. The company's consist messaging is that there is no way to prevent identity theft, which we disagree with. We believe that there is no way to prevent 100% of id theft, but risks can be mitigated.

We continue to stand behind our review of Identity Theft Shield and other identity theft protection services. Certainly, your dissenting opinion is welcome, but your unfounded accusations about our motivations are not.

Thanks again,
Joe
NextAdvisor.com

First you say that they do not do anything preventative, and then you say:

"They also monitor an extensive list of public and private databases in an effort to identify any misuse of a subscriber's personal information."

and then you say:

"Setting fraud alerts and proactively searching national databases for suspicious activity are both great services for victims, but they are also extremely effective in preventing and identifying potential identity theft crimes. In fact, many of the other services we have reviewed offer these tools to all subscribers as preventative measures rather than after a crime has already been committed as identity Theft Shield does."

Identity theft shield does both and this is a misleading article that preys on people who think they6 are doing independent research, when in actuality this site belongs to someone with an interest in lifelock.

We all need to remember that most of these companies have popped up over the last 3 years due this rapidly growing crime. They all seen a opportunity to make BUKU bucks from millions of consumers on a monthly basis.

This service is a business like any other, so of course they all claim to be the best. The only possible way to know which one is the best, is to review actual cases from real people who have used these services after becoming victims of id theft.

I myself have the identity theft shield membership. I have had it for about 4 years now. It was the first service of it's kind to come into the market. I personally have noticed that every time something was entered on my credit report, I recieved my email notification.

The biggest fault that I can see with the idt shield is that they did away with the 25,000 compensation plan. I believe they did that because they could not sustain a profitable business by offering people that much compensation for only 13.00 per moth.

However, Kroll inc, also known as Kroll backround america, has been around for a long time, and they are the leading risk manegement firm out there.

They also have direct relationships with all the government agencies involved. The u.s. government uses them for many services. I don't think any of these other companies have that kind of reputation.

My money stays with the sheild.

1) Identity Theft cannot be prevented by just your simple personal actions. Just read the paper last week if you doubt it. In fact it is not the prevention that is the concern, but how do you restore the identity back to square 1?

2) Identity theft is more extensive than credit. It also covers DMV, SS#, medical, and warrants against you. There is no way Lifelock, Citibank, Wacovia or Farmer's Insurance can help you. It will take a lawyer to correct those situations. So called experts like you perpetuate the myths that the credit card companies want us to believe. If you are going to publish a website on this subject, please at least know the subject.

3) Why are there so many lawsuits against LifeLock if it is so grand?

4) Why did Todd Davis have to hire an outside company to restore his ID if his system was so perfect as you indicate?

Yes, I am affiliated with 2 companies who provide actual restoration which works because I have friends who used it and it cost them nothing nor did they have to do it. No, I will not mention the names and yes, I am a CITRMS, Certified Identity Theft Risk Management Specialist who works with small business in the employee education process.

Thank you.

Thank you very much for your lengthy comment. I would encourage you to read our complete review of LifeLock. Many of the questions you bring up are answered there. We have also written extensively elsewhere on this blog about LifeLock's guarantee and their overall service offering.

Your criticisms seem in-line with what we have heard from representatives from Kroll and pre-paid legal. I am curious, are you associated with either company?

Thanks again for your comment.

Joe Fahrner
NextAdvisor.com

I never trust a company that dangles million dollar carrots in one's face. Marketing 101 "give um a guarantee" the idiots,they'll come running.

This guy robert maynard says he thought of lifelock while sitting in jail, not to mention the FTC told this guy to not get involved in any credit-type business after the FTC shut is arizona credit company down for file segregation or "fixing peoples credit" probably with EIN's.

To compare Lifelock with any service created by 30 plus year old KROLL RISK CONSULTING, please sir,just don't.

A risk consulting firm is looking out for their clients best interest where banks credit card companies and ins.companies are looking to draw interest out and away from you.

Their play on words as to how their counselors and caseworker are going to be with you assisting you through the process of getting back to pre-theft status.Yet the victim will still find themselves taking off from work to do all the "legwork".

First most services do not tackle all 5 areas of identity theft. They only assist with the easiest of the 5 areas, financial theft. It's the other 4 areas that are very costly, time consuming and difficult to resolve.

Kroll is not a credit-monitoring company, they are a risk consulting firm that offers an array of complex business services. When your high net worth individuals fall victim of id theft, they do not turn to lifelock, they turn to KROLL.

Their handlers and attorneys refer them to KROLL.The wealthy can afford to take a reactive-stance to identity theft because they have the $1,500 to have Krolls PROFESSIONALS do the restoration work for them so they can continue on with the busy lifestyle or schedule.

Many enrolled in KROLL's id theft service do so on a monthly "proactive" basis. Lifelock and their 1 million customers is NOTHING to KROLLS 30 million. And this service by KROLL is "word of mouth". They spend the money were it counts, on licensed investigators that know the federal and state laws pertaining to identity theft to do the bulk of the work for the victim, not on a bunch of hyped advertising and misleading fine print!!

KROLL employs licensed investigators that specialize in breach recovery at the gov't and corporate levels to go to work for the victim. We are talking about white collar crime prosecutors,forensic accountants, forensic IT specialist individuals with degrees in criminal justice/political science ex-intelligence agency personnel and law enforcement. Now that is a far cry from a counselor or caseworker.

Besides these companies that offer caseworkers, etc…, who are they? Are they well trained is the question? Are they low wage earners assisting and making phone calls for victims of identity theft and with being a low wage earner will they succumb to stealing the same persons information they are suppose to be helping? Hummmmm???

To question the services of a 30 year risk consulting firm that was commissioned to facillitate the investigation that helped lead to the unraveling and conviction of Kenneth Lay and other executive in the infamous ENRON scandal….please, what has lifelock done lately?

What I tell people who enroll in these services that have just sprung out of nowhere in the past 2-4 years….keep your money in your pocket unless you want "TRUE-RESTORATION SERVICES" by KROLL.

Why pay 120.00 a year to lifelock for a damn free fraud alert? If I can't remember to place a free fraud alert on my report every 3 month's, I will give that job to my son and pay him 120.00 a year to remind dad to renew his fraud alert then to give my money to a bunch of crooks that never thought lifelock would take off as it did.

They thought they would make probably 20-50 million before everyone caught on to their not telling subscribers when the service first started, all the services lifelock offers a consumer can do and get for FREEEEE! Now that the money is being made, oh now they don't mind revealing this.

One last thing, the service by KROLL covers both head of household for about 15.00 where most other services charge 13-15.00 for one person. they can't even beat KROLL and their marketing partner Pre-Paid Legal on the price to enroll. two people for 15.00. that's what 7.50 for all that experience!!! Identity Theft Shield is where it is at in this industry. Take it from me, a Certified Identity Theft Risk Management Specialist.

I try not to endorse but I hate to see people waste their money on these "commercial" services. What Kroll offers you can do for free, but when it involves a serious case of theft wouldn't you want a professional to handle the crisis for you if you do not specialize in that area, it is your name and credit we are talking about?