Comments on: Debunking the case against LifeLock http://www.nextadvisor.com/blog/2008/05/29/debunking-the-case-against-lifelock/ Daily resource for independent consumer information and service reviews Sat, 20 Mar 2010 11:14:16 -0700 http://wordpress.org/?v=2.9.1 hourly 1 By: Joe http://www.nextadvisor.com/blog/2008/05/29/debunking-the-case-against-lifelock/comment-page-1/#comment-28794 Joe Thu, 07 Aug 2008 01:02:03 +0000 http://www.nextadvisor.com/blog/2008/05/29/debunking-the-case-against-lifelock/#comment-28794 Hi Linda, I would encourage you to read our Fraud Alert and Credit Freeze guide to learn more about how these tools work. You can view it here: http://www.nextadvisor.com/blog/2008/05/06/nextadvisorcom-fraud-alert-and-credit-freeze-guide/ Thanks, Joe Fahrner NextAdvisor.com Hi Linda,

I would encourage you to read our Fraud Alert and Credit Freeze guide to learn more about how these tools work. You can view it here:

http://www.nextadvisor.com/blog/2008/05/06/nextadvisorcom-fraud-alert-and-credit-freeze-guide/

Thanks,

Joe Fahrner
NextAdvisor.com

]]> By: Linda http://www.nextadvisor.com/blog/2008/05/29/debunking-the-case-against-lifelock/comment-page-1/#comment-28790 Linda Wed, 06 Aug 2008 19:10:13 +0000 http://www.nextadvisor.com/blog/2008/05/29/debunking-the-case-against-lifelock/#comment-28790 When do you put fraud alerts on your accounts? Does something have to happen first or can anyone put a fraud alert on at any time? What about credit freezes? When can you put a credit freeze on and are they hard to remove if you want to buy a car or open an account? Thanks When do you put fraud alerts on your accounts? Does something have to happen first or can anyone put a fraud alert on at any time? What about credit freezes? When can you put a credit freeze on and are they hard to remove if you want to buy a car or open an account? Thanks

]]> By: sami http://www.nextadvisor.com/blog/2008/05/29/debunking-the-case-against-lifelock/comment-page-1/#comment-28735 sami Thu, 24 Jul 2008 11:38:32 +0000 http://www.nextadvisor.com/blog/2008/05/29/debunking-the-case-against-lifelock/#comment-28735 Identity Theft is growing crime but Life Lock take security, and takes responsibility to protect us from wrong hands. It also introduce new services that offer new client and also for those they already members of life lock Identity Theft is growing crime but Life Lock take security, and takes responsibility to protect us from wrong hands. It also introduce new services that offer new client and also for those they already members of life lock

]]> By: Joe http://www.nextadvisor.com/blog/2008/05/29/debunking-the-case-against-lifelock/comment-page-1/#comment-28675 Joe Wed, 02 Jul 2008 19:33:04 +0000 http://www.nextadvisor.com/blog/2008/05/29/debunking-the-case-against-lifelock/#comment-28675 Hi John, Thank you very much for the comment. The content on blog is a reflection of general user inquiries we receive and newsworthy develops related to the services we cover in our analysis. We do receive a disproportionate number of inquiries related to LifeLock and the company has had exponentially more general media coverage than any other service we have reviewed as of late. Hopefully this explains the amount of time we have dedicated to LifeLock versus other services over the last few months. Whiel our coverage maybe be weighted to LifeLock related stories we certainly take the integrity of our analysis very seriously and I am confident that we are providing a balanced view of topics related to LifeLock or any other service we have reviewed. It is misleading to characterize LifeLock as "fraud alerts and a promise". While much is made of LifeLock's fraud alerts and $1 million dollar guarantee, they are only two features that are provided to subscribers. LifeLock also offers an replacement of personal documents (such as driver license, credit cards, Social Security card, etc) if they are lost or stolen as part of WalletLock, monitoring of address changes in subscriber names, monitoring of attempts to buy and sell personal information online and various opt out services for junk mail and pre-approved offers of credit. We have analyzed and written extensively about the pros and cons of LifeLock's guarantee. From our perspective, their guarantee is as extensive as the majority of guarantees we have seen after reviewing approximately 15 of the top identity theft protection services. It is true that LifeLock does not cover restitution for stolen funds or lost wages, but no identity theft protection service we have seen covers these items. The reality is that in most cases the victim will not be held liable for stolen funds by the lender/creditor so restitution is not typically an issue (although there are cases where it is). LifeLock does cover legal fees as part of their guarantee. Monitoring is an ok detection tool, but it can take months for financial identity theft, court filings, etc to show up on a credit report. We prefer services like LifeLock and Trusted ID that set fraud alerts as well as those like Identity Truth and ID Watchdog that use advanced detection technology to catch potential identity theft BEFORE it shows up on a credit report. The best mix of services, in our opinion, is prevention mixed with recovery. Fraud alerts are not a perfect solution. There are cases where they do not work, but there are also cases where they are extremely effective. A mixture of fraud alerts and other preventative measures with good solid recovery assistance is the best in our mind. Thanks again for your comment and for adding to the conversation. It is much appreciated Joe Fahrner NextAdvisor.com Hi John,

Thank you very much for the comment.

The content on blog is a reflection of general user inquiries we receive and newsworthy develops related to the services we cover in our analysis. We do receive a disproportionate number of inquiries related to LifeLock and the company has had exponentially more general media coverage than any other service we have reviewed as of late. Hopefully this explains the amount of time we have dedicated to LifeLock versus other services over the last few months. Whiel our coverage maybe be weighted to LifeLock related stories we certainly take the integrity of our analysis very seriously and I am confident that we are providing a balanced view of topics related to LifeLock or any other service we have reviewed.

It is misleading to characterize LifeLock as "fraud alerts and a promise". While much is made of LifeLock's fraud alerts and $1 million dollar guarantee, they are only two features that are provided to subscribers. LifeLock also offers an replacement of personal documents (such as driver license, credit cards, Social Security card, etc) if they are lost or stolen as part of WalletLock, monitoring of address changes in subscriber names, monitoring of attempts to buy and sell personal information online and various opt out services for junk mail and pre-approved offers of credit.

We have analyzed and written extensively about the pros and cons of LifeLock's guarantee. From our perspective, their guarantee is as extensive as the majority of guarantees we have seen after reviewing approximately 15 of the top identity theft protection services. It is true that LifeLock does not cover restitution for stolen funds or lost wages, but no identity theft protection service we have seen covers these items. The reality is that in most cases the victim will not be held liable for stolen funds by the lender/creditor so restitution is not typically an issue (although there are cases where it is).

LifeLock does cover legal fees as part of their guarantee.

Monitoring is an ok detection tool, but it can take months for financial identity theft, court filings, etc to show up on a credit report. We prefer services like LifeLock and Trusted ID that set fraud alerts as well as those like Identity Truth and ID Watchdog that use advanced detection technology to catch potential identity theft BEFORE it shows up on a credit report. The best mix of services, in our opinion, is prevention mixed with recovery.

Fraud alerts are not a perfect solution. There are cases where they do not work, but there are also cases where they are extremely effective. A mixture of fraud alerts and other preventative measures with good solid recovery assistance is the best in our mind.

Thanks again for your comment and for adding to the conversation. It is much appreciated

Joe Fahrner
NextAdvisor.com

]]> By: John http://www.nextadvisor.com/blog/2008/05/29/debunking-the-case-against-lifelock/comment-page-1/#comment-28674 John Wed, 02 Jul 2008 18:38:09 +0000 http://www.nextadvisor.com/blog/2008/05/29/debunking-the-case-against-lifelock/#comment-28674 This website is content heavy on identity theft and appears to cover the protection programs well. However, it seems very lopsided in favor of Lifelock which is simply a fraud alert and a promise. Fraud alerts are free and the guarantee is extremely flimsy (yes I did read it). It only covers defects in their own service (which means nothing!) Lost wages, no; Legal Fees, no. Many other products cover these things. Placing one's own fraud alert then picking a product with monitoring and a true restoration service seems to be a much better solution. This website is content heavy on identity theft and appears to cover the protection programs well. However, it seems very lopsided in favor of Lifelock which is simply a fraud alert and a promise. Fraud alerts are free and the guarantee is extremely flimsy (yes I did read it). It only covers defects in their own service (which means nothing!) Lost wages, no; Legal Fees, no. Many other products cover these things. Placing one's own fraud alert then picking a product with monitoring and a true restoration service seems to be a much better solution.

]]> By: nextadvisor » Blog Archive » LifeLock Resources http://www.nextadvisor.com/blog/2008/05/29/debunking-the-case-against-lifelock/comment-page-1/#comment-26804 nextadvisor » Blog Archive » LifeLock Resources Tue, 24 Jun 2008 18:34:19 +0000 http://www.nextadvisor.com/blog/2008/05/29/debunking-the-case-against-lifelock/#comment-26804 [...] Debunking the case against LifeLock [...] [...] Debunking the case against LifeLock [...]

]]> By: NextAdvisor Daily » Blog Archive » LifeLock CEO to answer questions and address criticisms in town hall meeting this Friday http://www.nextadvisor.com/blog/2008/05/29/debunking-the-case-against-lifelock/comment-page-1/#comment-25495 NextAdvisor Daily » Blog Archive » LifeLock CEO to answer questions and address criticisms in town hall meeting this Friday Wed, 18 Jun 2008 22:19:15 +0000 http://www.nextadvisor.com/blog/2008/05/29/debunking-the-case-against-lifelock/#comment-25495 [...] The town hall meeting appears to be part of a larger strategy by LifeLock to dispel rumors about the company with open, honest dialogue. It has been less than a month since Davis appeared on The Today Show where he addressed criticisms of his company head on during an interview with Matt Lauer, anchor of the popular NBC morning show. [...] [...] The town hall meeting appears to be part of a larger strategy by LifeLock to dispel rumors about the company with open, honest dialogue. It has been less than a month since Davis appeared on The Today Show where he addressed criticisms of his company head on during an interview with Matt Lauer, anchor of the popular NBC morning show. [...]

]]> By: Samiullah http://www.nextadvisor.com/blog/2008/05/29/debunking-the-case-against-lifelock/comment-page-1/#comment-25292 Samiullah Wed, 18 Jun 2008 09:26:44 +0000 http://www.nextadvisor.com/blog/2008/05/29/debunking-the-case-against-lifelock/#comment-25292 Samiullah,I review this site and getting good idea and view that written here, life lock is good industry taking good steps keep monitoring identity thieves and it always protect from wrong hands' and taken full service . No one stop identity theft, but we almost completely cover it and its life lock guarantee. So we suggest visit this site hope you getting more knowledge. http://www.identitytheftprotectionlock.com/ Samiullah,I review this site and getting good idea and view that written here, life lock is good industry taking good steps keep monitoring identity thieves and it always protect from wrong hands' and taken full service . No one stop identity theft, but we almost completely cover it and its life lock guarantee. So we suggest visit this site hope you getting more knowledge. http://www.identitytheftprotectionlock.com/

]]> By: NextAdvisor Daily » Blog Archive » LifeLock’s $1 Million Guarantee - Separating Fact From Fiction http://www.nextadvisor.com/blog/2008/05/29/debunking-the-case-against-lifelock/comment-page-1/#comment-24576 NextAdvisor Daily » Blog Archive » LifeLock’s $1 Million Guarantee - Separating Fact From Fiction Mon, 16 Jun 2008 18:01:05 +0000 http://www.nextadvisor.com/blog/2008/05/29/debunking-the-case-against-lifelock/#comment-24576 [...] Thanks for visiting the NextAdvisor Daily blog. You may want to subscribe to our RSS feed.Recent reports of a two year old incident involving LifeLock’s CEO have led many media observers, bloggers and consumers to conclude that the popular identity theft protection service simply doesn’t work. In particular, many of these critics have taken the stance that the LifeLock $1 million service guarantee is an empty corporate promise that doesn’t actually provide any protection to LifeLock subscribers. [...] [...] Thanks for visiting the NextAdvisor Daily blog. You may want to subscribe to our RSS feed.Recent reports of a two year old incident involving LifeLock's CEO have led many media observers, bloggers and consumers to conclude that the popular identity theft protection service simply doesn't work. In particular, many of these critics have taken the stance that the LifeLock $1 million service guarantee is an empty corporate promise that doesn't actually provide any protection to LifeLock subscribers. [...]

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