Netflix to invest in expanding Blu-ray movie inventory

Posted by Joe on March 14th, 2008

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Netflix, our top rated online dvd rental service, expects to increase their blu-ray high definition dvd inventory by 1,300-1,500 titles including both new releases and older films.

According to the company’s CFO, Barry McCarthy, high definition dvds only account for a small single digit percentage of movie rentals at Netflix.  The move to increase the number of dvds on Sony’s blu-ray format is likely driven by the fact that the competing HD DVD format is being discontinued by Toshiba.

Blu-ray dvds have are about 28% more expensive that standard dvds, which will increase Netflix’s overall costs to provide movies in the high definition format.  the company has no immediate plans to increase pricing as a result.  In fact, Netflix actually dropped subscription prices last summer.

As blu-ray players drop in price and more movie titles become available on the format, we think Netflix will be an excellent option for consumers that want a high definition movie experience at home.

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3 Responses to “Netflix to invest in expanding Blu-ray movie inventory”

  1. Netflix to invest in expanding Blu-ray movie inventory Says:

    [...] Puranjoy Bhattacharjee wrote an interesting post today onHere’s a quick excerptBlu-ray dvds have are about 28% more expensive that standard dvds, which will increase Netflix’s overall costs to provide movies in the high definition format. the company has no immediate plans to increase pricing as a result. … [...]

  2. Netflix to invest in expanding Blu-ray movie inventory Says:

    [...] Camera News wrote an interesting post today onHere’s a quick excerptNetflix, our top rated online dvd rental service, expects to increase their blu-ray high definition dvd inventory by 1300-1500 titles including both new releases and older films. According to the company’s CFO, Barry McCarthy, … [...]

  3. NextAdvisor Daily » Blog Archive » Netflix continues to innovate, explores movie streaming over Xbox Live Says:

    [...] However, the mere evaluation of the option is a continued sign of Netflix’s dedication to innovation in the online DVD rental market that they essentially created. We have reported previously on Netflix’s investment in high definition blu-ray DVD inventory and online movie streaming. [...]

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