Our review of Apple's new movie download service – Stick with NetFlix!

Posted by Joe on January 9th, 2008

Apple is preparing to announce a new online movie rental service later this month that will allow consumers to download movies through itunes and view them on their personal computers and apple devices such as iPhone, IPod and Apple TV.

Both new releases and older titles will cost $3.99 to rent and can be viewed for a 24 hour period.  Warner Bros and Fox will be providing movie titles and several other studios are rumored to be involved but have not yet been publicly confirmed by Apple.  The overall number of movie titles that will be available at launch is unknown at this time.

While this new service is a great step forward in the online movie rental space, it seems extremely restrictive and likely won't offer a significant convenience or value over dvd rental services such as Blockbuster or NetFlix. Check out our free online DVD rental guide for more information on these providers and more.